NBC, Peacock to Offer 4K Coverage of SuperBowl, Olympics on Feb. 8
During the day, they will provide 17 hours of 4K, HDR feeds starting at 7 a.m. ET
NEW YORK—NBCUniversal will present a full day of 4K HDR live coverage on Feb. 8 of the Super Bowl LX and the Milan Cortina 2026 Olympic Winter Games on NBC and Peacock.
The 17 hours of coverage starting at 7 a.m. ET marks the first time a Super Bowl and Olympic Games will be presented in 4K HDR on the NBC broadcast network and the Peacock streaming service.
The Feb. 8 begins with live Winter Olympics coverage starting at 7 a.m. ET on NBC and Peacock, followed by Super Bowl pregame coverage at noon ET, game coverage at 6:30 p.m. ET and finishes with Primetime in Milan beginning at approximately 10:45 p.m. ET – providing fans with 17 hours of 4K HDR coverage.
These technological firsts are part of what NBCUniversal is calling “Legendary February”, an unprecedented month of major sporting events on one network, with Super Bowl LX, the Milan Cortina Winter Olympics, and NBA All-Star Weekend.
“When you’re about to present the biggest month in U.S. sports media history, you want to make sure you’re giving fans the best experience possible – so that’s exactly what we have planned on NBC and Peacock for Super Bowl LX, the Milan Cortina Winter Olympics, and NBA All-Star Weekend,” said Rick Cordella, president, NBC Sports. “Building on NBC Sports’ long-standing commitment to innovation across all platforms, we’ll be celebrating the action on the field, slopes and court with our signature storytelling, state-of-the-art production, and dynamic streaming features that together bring these incredible sporting events to life for audiences at home.”
As part of Legendary February, Peacock will also debut fan-favorite feature Multiview in beta on mobile during the Milan Cortina Winter Olympics and offer new sharing options for Olympic-related clips and mini-games.
In an industry first, Peacock’s popular Multiview feature will extend to mobile, launching in beta for the Winter Games. The four-box vertical display will showcase the top four events at any given time, as well as an event-specific Multiview for curling, all curated by NBC Sports producers. This builds on Peacock’s expansive experience for Legendary February that was previously announced, including Winter Olympics Highlights playlists in vertical video, the new feature Rinkside Live, mini-games and trivia.
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In addition, for the first time, Peacock users will be able to share their favorite Winter Olympics Highlight clips and trivia and Prediction Game results with friends and family directly from mobile via text and social networks. The ability to share their wins creates an opportunity to spark friendly competition and foster connections – all while they are watching the world’s greatest sporting event unfold.
“Peacock is the first streamer to deliver major live sports at this scale, seamlessly presenting many simultaneous events, with millions of people coming to the platform at once, over several days,” said Patrick Miceli, CTO of NBCUniversal Media Group and Global Streaming. “This impressive performance is possible because of Peacock’s industry-leading infrastructure that supports unmatched reliability, especially under peak demand.”
Tech Highlights For Legendary February
NBC Sports also announced that its Super Bowl LX, which will be produced by Rob Hyland and Drew Escoff, an award-winning team who have worked on more than 10 Super Bowls combined, will use more than 80 cameras and 150 microphones, In addition, NBC will use new technologies like Weather Applied Metrics, which quantifies how past, present and future weather conditions impact the game. Fans will also see a new graphics package.
For the Milan Cortina Winter Olympics, fans can expect richer storytelling through increased aerial coverage via the more-extensive use of live drones, behind-the-scenes audio from team radio stations – translated live in real-time using AI as needed, and more access to friends and family reactions, including heart rate monitors and corresponding onscreen graphics.
For the first time in over 20 years, NBC will produce NBA All-Star Weekend onsite in Los Angeles, with a focus on getting fans closer to the action than ever before. New camera angles include additional views of the rim, super-slo-mo capabilities on nearly every camera, SkyCam, and Nucleus Pico mini cameras mounted at floor level on the basket stanchion, along with the new Peacock feature Courtside Live.
George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.

