Super Bowl

Latest about Super Bowl

SANTA CLARA, CALIFORNIA - FEBRUARY 08: Bad Bunny performs onstage during the Apple Music Super Bowl LX Halftime Show at Levi's Stadium on February 08, 2026 in Santa Clara, California. (Photo by Kevin Mazur/Getty Images for Roc Nation)
Nielsen: Streaming Hit Record 46.6% Share of Ad-Supported Viewing in Q1

By George Winslow Published

Ad-supported TV held steady with 73% of total viewing in the quarter

Analysis
Bad Bunny with Shure SM39 Headset Microphone
Shure Audio Solutions Deliver Super Bowl Win

By Phil Kurz Published

The company’s technology played a critical role in ensuring reliable audio for the game

Live Production
SANTA CLARA, CALIFORNIA - FEBRUARY 8: Bad Bunny performs in the Apple Music Halftime Show during the NFL Super Bowl 60 football game between the Seattle Seahawks and the New England Patriots, at Levi's Stadium on February 8, 2026 in Santa Clara, California. (Photo by Kevin Sabitus/Getty Images)
A Couple of Overlooked Lessons From the Super Bowl Halftime Show

By Phil Kurz Published

Local broadcasters could benefit by counterprogramming mass-appeal events

Opinion
NFL
Super Bowl Ratings Error: Revised Nielsen Data Shows 125.6 Million Viewers

By George Winslow Published

The revision added 700,000 viewers to the total released on Feb. 10

Business
SANTA CLARA, CALIFORNIA - FEBRUARY 8: Kenneth Walker III #9 of the Seattle Seahawks runs the ball during the fourth quarter of the NFL Super Bowl LX football game against the New England Patriots, at Levi's Stadium on February 8, 2026 in Santa Clara, California. (Photo by Kevin Sabitus/Getty Images)
Super Bowl LX Attracts Nearly 125 Million U.S. Viewers

By George Winslow Published

Viewing peaked at a record 137.8 million; 128.2 million in the U.S. viewed Bad Bunny’s halftime show, which also set records on social media

Business
View of new streaming features that will be available during the coverage of the Winter Olympics.
Winter Olympics Averaging 25.7 Million U.S. Viewers, Double 2022 Audiences

By George Winslow Published

More than 200 million Americans have watched NBCU’s 'Legendary February’ coverage of Olympics, Super Bowl and NBA in the first 11 days of February

Sports Production
NFL
Canon Supplies NBC Sports With 98% Of Lenses Used for Super Bowl LX Coverage

By Phil Kurz Published

Canon Professional Services was also present at the game for its 30th to lend a helping hand

Sports Production
Brandi Carlile’s relies on custom gold Spectera SKM handheld transmitters with the Neumann KK 205 microphone capsule at the Super Bowl. (Photo: Greg Simon.)
Sennheiser Wireless Spectera Solution Tackles Super Bowl LX With Ease

By Phil Kurz Published

The wideband, bidirectional digital wireless ecosystem required just one 6MHz RF channel

Production
NFL
Study: OTA Broadcasts Offered Lowest Latency of Super Bowl LX Feeds

By George Winslow Published

Broadcast feeds were 19 seconds behind the action versus 48 to 62 seconds for various streaming platforms according to Stats Platform

Platform
5G
Levi Stadium Gets Major Wireless Upgrade for Super Bowl LX

By George Winslow Published

The venue `has long been a leader in venue connectivity, but Super Bowl LX demanded a full-scale upgrade,’ the Wireless Infrastructure Association reports

Sports Production
1 2 3 4 5 6 7 Archives