Nielsen Nielsen Unveils Cookieless Measurement Strategy The new approach would overcome growing problems with using cookies to track consumer behavior Nielsen Acquires Ad Attribution Company TVTY TVTY helped advertisers improve the effectiveness of their campaigns Nielsen: Streaming Slightly More Popular than Broadcast Netflix accounts for 6% of total viewing of TV in May, according to Nielsen’s newly launched service, The Gauge Grid List Latest about Nielsen MRC: Nielsen Undercounted Local TV Viewing By George Winslow Nielsen says it is has made progress in resolving problems created by the pandemic in local panels and that it is working with the MRC on the issue MRC: Nielsen Understated TV Numbers for February 2021 By Michael Balderston Estimated total usage was understated by 2-6%, persons using TV by 1-5% Nielsen Creates Streaming-Specific Ratings Report By Michael Balderston Will provide info on total viewership and advanced audience demographics Nielsen Says No to TV Ratings Audit By Michael Balderston Nielsen asserts that it is regularly examined by the Media Rating Council TV Networks Seek Independent Audit of Nielsen Ratings During COVID By Michael Balderston Networks believe Nielsen’s ratings are “undercooked” AVOD Platforms Provide New Ad Opportunities, Nielsen Reports By Michael Balderston Viewers are spending more time on AVOD platforms Nielsen: Time Watching Video Hit New Low in Q3 2020 By Michael Balderston Live and time-shifted TV still lead way, but continues to drop Roku Acquires Nielsen’s Advanced Video Ad Business for DAI on Traditional TV By Michael Balderston Will “deliver the benefits of streaming TV advertising to traditional TV” Nielsen Launches Gracenote Inclusion Platform to Measure Diversity on TV By Michael Balderston Provides data for on-screen diversity and representation Super Bowl LV Scored 96.4M Total Viewers, a 14-Year Low By Michael Balderston Number covers all platforms where the came was available 123...678Next The latest product and technology information Future US's leading brands bring the most important, up-to-date information right to your inbox Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors I consent the use of my personal data in accordance with Future's privacy policy, including its cookie policy. * To subscribe, you must consent to Future’s privacy policy. Thank you for signing up to TV Tech. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. Most Read Most Shared 1 Telos Alliance Planning Webcast on Automating Audio 2 IEEE BTS Going Virtual for Fall Event 3 Blackmagic's DaVinci Resolve vs. DaVinci Resolve Studio: Which Is Right for You? 4 ATEME Titan Upgraded to Support Dolby Vision and Dolby Atmos 5 The Basics of End-to-End Cloud Media Production 1 From 1.0 to 3.0: What’s Next for ATSC? 2 Imagine Communications Launches Nexio NewsCraft 3 Aug. 11 Is the Next National EAS Test 4 Olympics: Comcast Unveils New Features for Coverage of the Tokyo Games 5 Tokyo Olympics: NBC Selects Innovid as Its Ad Management Provider
MRC: Nielsen Undercounted Local TV Viewing By George Winslow Nielsen says it is has made progress in resolving problems created by the pandemic in local panels and that it is working with the MRC on the issue
MRC: Nielsen Understated TV Numbers for February 2021 By Michael Balderston Estimated total usage was understated by 2-6%, persons using TV by 1-5%
Nielsen Creates Streaming-Specific Ratings Report By Michael Balderston Will provide info on total viewership and advanced audience demographics
Nielsen Says No to TV Ratings Audit By Michael Balderston Nielsen asserts that it is regularly examined by the Media Rating Council
TV Networks Seek Independent Audit of Nielsen Ratings During COVID By Michael Balderston Networks believe Nielsen’s ratings are “undercooked”
AVOD Platforms Provide New Ad Opportunities, Nielsen Reports By Michael Balderston Viewers are spending more time on AVOD platforms
Nielsen: Time Watching Video Hit New Low in Q3 2020 By Michael Balderston Live and time-shifted TV still lead way, but continues to drop
Roku Acquires Nielsen’s Advanced Video Ad Business for DAI on Traditional TV By Michael Balderston Will “deliver the benefits of streaming TV advertising to traditional TV”
Nielsen Launches Gracenote Inclusion Platform to Measure Diversity on TV By Michael Balderston Provides data for on-screen diversity and representation
Super Bowl LV Scored 96.4M Total Viewers, a 14-Year Low By Michael Balderston Number covers all platforms where the came was available
