Latest about Nielsen
WBD, Fox Clinch Largest Gains in Nielsen’s May Rankings of Media Distributors
NBA, Tubi and NASCAR boosted the share of TV viewing held by Warner Bros. Discovery and Fox in May
Nielsen: Streaming Reaches Historic TV Viewing Milestone
Streaming usage is up 71% since 2021 and streaming’s share of total TV viewing is now higher than broadcast and cable combined
Nielsen Inks New Smart TV Data Deal With Vizio
Measurement firm expands rights to use data from about 20 million Vizio TVs, obtains a first window of exclusivity for local station coverage
Nielsen: Most TV Viewing Is On Ad-Supported Services
Nielsen’s new The Ad-Supported Gauge data find ad-supported streaming tops both broadcast and TV viewing
Nielsen: Asian Americans Stream More, Watch More Sports
Demographic spends 53% of TV time with streaming services, up from 45% last year
March Madness, Max Boost Warner Bros. Discovery’s TV Viewing Share
RESEARCH WBD’s Max viewership climbed 6% in March, boosted by ‘The White Lotus’ and ‘The Pitt’ according to Nielsen’s March Media Distributor Gauge
Graham Media Group Renews Nielsen Local TV Measurement Agreement
Multi-year deal includes Local TV and OTT measurement for stations across the country
Paramount, Nielsen Sign Multiyear Measurement and Analytics Deal
The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV
