Nielsen: 36M Viewers Tuned in to Midterm Election Coverage
Four years ago during the previous midterm election, 22.7 million viewers tuned in during primetime.
Nielsen
TV Data Summit: Watching Audience Measurement Evolve
Hulu, Nielsen execs discuss their plans to enhance ads' return on investment at Future's TV Data Summit.
Mapping the Future of the TV & Video Business
President of Schramm Marketing Group gives insight into what to expect for upcoming NYC Television Week.
Speaker Lineup Announced for NYC Television Week
Execs from Hulu, Google, CBS & Turner to join Broadcasting & Cable and Multichannel News-sponsored events
Linear TV Dominates Time Spent Watching Video: Nielsen
Despite the industry’s focus on streaming and on-demand video, linear TV dominates Americans’ time spent viewing and is on the rise, according to a new report from Nielsen.
World Cup Ratings a Mixed Bag for U.S. Networks
For the two U.S. broadcasters covering the 2018 World Cup, viewership results are a contrast in ratings.
CBS, Nielsen Team Up on National Dynamic Ad Insertion Over Live Linear TV
Gracenote platform will use frame accurate video recognition technology
Nielsen Mobile Video Services Give Broadcasters Something to Think About
Broadcasters contemplating ATSC 3.0 mobile delivery take note: Nielsen has announced a new service aimed at evaluating IP-based video content delivery.
Report: Strong Growth in Broadcast-Only TV Homes
More homes have been going broadcast-only with their TVs over the last five years, according to a recent study by Nielsen.
Nielsen Digital Content Ratings Add Facebook, Hulu and YouTube
Facebook and YouTube views will become an official measuring source for Nielsen Digital Content Ratings, per a new press release.
Tennis Channel Takes National Nielsen Numbers
In addition, the agreement gives Tennis Channel access to other Nielsen products and services, including data on time-shifted viewing, custom demographics and TV consumption habits
Fox Sports Takes Nielsen Out-of-Home Numbers
Fox Sports is taking Nielsen out-of-home numbers. The TV metrics institution said the net is the latest subscriber to its National Out-of-Home Reporting Service.
Nielsen Adding 15,000 TV Audience Meters to 140 Markets
As part of its efforts to implement universal electronic television measurement in all 210 Local TV markets, Nielsen has announced that it will be installing nearly 15,000 TV audience meters in approximately 7,000 homes across 140 markets.
Nielsen: TV Still Rules, But Millennials' Screen Use Varies
Researchers have been trying to identify the media/viewing habits of Millennials for some time, but Nielsen is taking a new approach with its “Millennials on Millennials” study
Nielsen, AT&T to Use Set-Top-Box Viewing Data for Ratings
In an effort to increase understanding of audiences and their viewing trends, Nielsen has announced a multi-year agreement with AT&T to include set-top-box data from connected homes subscribed to AT&T’s DirecTV and U-Verse services.
Nielsen: Exposure to VR Critical to Growing Users
Virtual reality is one of the more intriguing new technologies in the industry, but its success is still up in the air.
Nielsen Ratings to Go All-Electronic
It’s the beginning of the end of the paper era at Nielsen, as it announced that by mid-2017 it will provide all electronic measurement for its local television ratings across all of its 210 designated market areas.
Nielsen: 118.4 Million U.S. Homes Have TVs
All across America there are 118.4 million homes that have a television as we head into the 2016-2017 TV season, according to Nielsen’s recent National Television Household Universe Estimates.
Nielsen Visual: TV & Radio Dominate Media Usage
The folks at Nielsen have shared their latest Total Audience Infographic for Q1 2016.
Nielsen Signs Univision to National, Local TV Deal
Nielsen and Univision Communications Inc. have announced a deal that will provide Nielsen’s national and local digital in TV ratings services to Univision and UniMás networks, as well as local affiliate stations.
Nielsen, Dish Strike Set-Top Viewer Data Deal
After announcing last week that it would expand its relationship with comScore as part of a long-term deal, Dish Network has announced another deal with Nielsen for use of set-top box data.
Q&A: Nielsen’s Sara Erichson on the Connected Count
Around 21.4 million U.S. households have a streaming device connected to at least one TV set.