Media use up 21 minutes per day from a year ago.
Advertising measurement service added to 26 markets.
Next Gen TV standard successfully installed and transmitted Nielsen watermarks.
Nielsen Total Audience report shows 68 percent of homes have connected devices.
Acquired Sorenson Media to help push addressable advertising.
Four years ago during the previous midterm election, 22.7 million viewers tuned in during primetime.
Hulu, Nielsen execs discuss their plans to enhance ads' return on investment at Future's TV Data Summit.
Despite the industry’s focus on streaming and on-demand video, linear TV dominates Americans’ time spent viewing and is on the rise, according to a new report from Nielsen.
Panels challenged by set-top-boxes and ACR
Gracenote platform will use frame accurate video recognition technology
Broadcasters contemplating ATSC 3.0 mobile delivery take note: Nielsen has announced a new service aimed at evaluating IP-based video content delivery.
Facebook and YouTube views will become an official measuring source for Nielsen Digital Content Ratings, per a new press release.