Latest about Nielsen
Major Live Sports Events Bolster Broadcast Viewing in Q2 2026
Streaming captured more than 48% of ad-supported TV viewing but broadcast gained ground to hold a 26.6% share according to Nielsen
Nielsen Details Improvements to Audience Measurement Capabilities
In the runup to the fall TV season, the improvements will make its Big Data + Panel currency measurement more accurate, Nielsen said
Nielsen: Fox and NBCUniversal Score with FIFA World Cup 2026
The games generated 84 Billion minutes of viewing across Fox, Fox Sports 1 and NBCU’s Telemundo in June, according to The Gauge
Nielsen to Acquire DoubleVerify for $2.15 Billion
Combined company expected to generate over $4 billion in revenue and have solutions for companies that generate more than $300 billion in advertising spend
Nielsen: Streaming Hit Record 46.6% Share of Ad-Supported Viewing in Q1
Ad-supported TV held steady with 73% of total viewing in the quarter
Nielsen: North American Soccer Fans Jump to More Than 136 Million
The US has the fourth largest soccer fanbase in the world with 62.5 million fans, according to a new Nielsen study
Nielsen Adds New Audience Data Partnerships
Integrations with Mediaocean, MRI-Simmons and S&P Global Mobility will improve campaign performance and measurement
Nielsen: Thunder Rolls as NBA’s Most-Watched Team
Sports Oklahoma City averages 1.8 million viewers per regular-season telecast, with LeBron James reigning as viewership king among players
