Panels challenged by set-top-boxes and ACR
Gracenote platform will use frame accurate video recognition technology
Broadcasters contemplating ATSC 3.0 mobile delivery take note: Nielsen has announced a new service aimed at evaluating IP-based video content delivery.
Facebook and YouTube views will become an official measuring source for Nielsen Digital Content Ratings, per a new press release.
As part of its efforts to implement universal electronic television measurement in all 210 Local TV markets, Nielsen has announced that it will be installing nearly 15,000 TV audience meters in approximately 7,000 homes across 140 markets.
Researchers have been trying to identify the media/viewing habits of Millennials for some time, but Nielsen is taking a new approach with its “Millennials on Millennials” study
In an effort to increase understanding of audiences and their viewing trends, Nielsen has announced a multi-year agreement with AT&T to include set-top-box data from connected homes subscribed to AT&T’s DirecTV and U-Verse services.
Nielsen and Univision Communications Inc. have announced a deal that will provide Nielsen’s national and local digital in TV ratings services to Univision and UniMás networks, as well as local affiliate stations.
Around 21.4 million U.S. households have a streaming device connected to at least one TV set.
Capitol Broadcasting Company is renewing its deal with Nielsen for its local television measurement services, a press release announced.
Media General is sticking with its current dance partner when it comes to measuring local TV markets, signing a long-term renewal with Nielsen back in January.
Americans like TV on TV. They also prefer live TV, and more are relying exclusively on over-the-air TV.