Latest about Nielsen
Football, Younger Viewers Boost Ad-Supported TV Viewing in Q4 to Highest Level in 2025
In Q4 2025, streaming comprised the majority of ad supported TV (45.6%), followed by broadcast (29.6%) and cable (24.8%), Nielsen said
Nielsen To Launch Co-Viewing Pilot Program Beginning With Super Bowl
Project will use Nielsen’s proprietary wearable measurement devices
Survey: Two-Thirds of Black Consumers Pay More Attention to Culturally Relevant Ads
The majority of those surveyed prefer to buy brands who advertise in content that reflect their culture, Nielsen reports
Nielsen: Streaming Shatters Multiple Records in December 2025
Accounts for 47.5% of TV Viewing as more than 55 billion minutes are streamed on Christmas day
Nielsen, Roku Expand Measurement Partnership
The agreement integrates Roku data into Nielsen measurement
NFL Boosts Broadcast, Streaming Viewing Share in November
Live Sports drove broadcast to its best share of TV since last November, while simultaneously fueling double-digit growth for streamers like Peacock and Paramount+
Football Shifts TV Viewing Towards Ad Supported Services
In Q3, streaming comprised the majority of ad supported TV viewing (46.4%), followed by cable (27.2%) and broadcast (26.4%), per Nielsen.
Nielsen Audience Segments Now Available in Amazon Ads Marketplace
The data offering enables marketers to connect with their target audience more effectively and drive better results in Amazon’s advertising environment
