Nielsen
Latest about Nielsen

IBC: Nielsen’s Gracenote Unveils Gracenote FAST Program
By George Winslow published
The turnkey Gracenote program is designed to streamline FAST channel and content distribution opportunities

Study: Streamers Now Wasting Record Amounts of Time Finding Something to Watch
By George Winslow published
Content discovery challenges are forcing the average consumer to spend 10.5 minutes finding something to watch each time they access their streaming services according to Nielsen

TVB Questions Relevance of Nielsen's The Gauge Audience Measurement
By George Winslow published
TVB is responding to July data showing broadcast and cable TV viewing share hit new lows and linear TV dropped below 50% for the first time

Coralbay.tv Completes Integration With Nielsen Watermarking
By George Winslow published
Nielsen watermarking has been integrated into its coralPlay product

Nexstar Launches Search for NextGen Audience Measurement Solution
By George Winslow published
Says current methods “inadequately” measure its audiences and their impact

Kids Boost ‘Non-Traditional’ TV Viewing 90% In June, Says Nielsen
By Phil Kurz published
So strong was children’s increased viewing last month that it drove overall TV viewing growth of 2.2%
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