Latest about Nielsen
Nielsen: North American Soccer Fans Jump to More Than 136 Million
The US has the fourth largest soccer fanbase in the world with 62.5 million fans, according to a new Nielsen study
Nielsen Adds New Audience Data Partnerships
Integrations with Mediaocean, MRI-Simmons and S&P Global Mobility will improve campaign performance and measurement
Nielsen: Thunder Rolls as NBA’s Most-Watched Team
Sports Oklahoma City averages 1.8 million viewers per regular-season telecast, with LeBron James reigning as viewership king among players
New Nielsen Report Shows How Asian and Asian-American Content Has Gone Mainstream
`K-Pop Demon Hunters' delivered 20.5 billion minutes of viewing as the #1 streamed movie of 2025 among Hispanic, Asian, Black, and White viewers Nielsen reported
Nielsen: Co-Viewing Pilot Delivers +4% Average Increase in Total Viewers
Increases seen across February events including the Super Bowl, Womter Olympics, NBA All-Star Game and Daytona 500
Nielsen Introduces ‘Predictive Sales Lift’ Tool
Feature gives advertisers and agencies better insights into media campaign outcomes
Locality Deploys Nielsen’s Media Data Engine
It is the first broadcast sales organization to implement MDE, which dramatically speeds up the delivery of audience data in local markets
