Latest about Nielsen
CIMM, 4As Study Finds `Confidence Lags Behind Capability’ in Audience Measurement
Industry survey and study highlights a growing demand for standards, transparency and interoperability in media measurement
MRC Raises Concerns About Nielsen National Big Data + Panel Television Service
The group said it had found `unusual changes’ in measurement results and laid out measures Nielsen needed to take in order to maintain accreditation
Duke Tops Nielsen's List of Most Watched Men's College Basketball Teams
South Carolina and Iowa rank number 1 and 2 among the most watched women's college teams
Nielsen Introduces 200+ New Advanced Audience Segments
The addition of the segments reflects the growing demand for targeting capabilities as the industry shifts towards addressable advertising
Disney Gains But YouTube Continues to Dominate Screentime
YouTube accounted for 12.5% of all TV viewing in January followed by Disney (11.9%) and Netflix (8.8%)
Super Bowl Ratings Error: Revised Nielsen Data Shows 125.6 Million Viewers
The revision added 700,000 viewers to the total released on Feb. 10
TV Viewing Hits 12-Month High
Cable surged 9% in January on strength of college football playoffs and news, while NFL delivered top 15 broadcast telecasts
Football, Younger Viewers Boost Ad-Supported TV Viewing in Q4 to Highest Level in 2025
In Q4 2025, streaming comprised the majority of ad supported TV (45.6%), followed by broadcast (29.6%) and cable (24.8%), Nielsen said
