The Olympics and kids returning to school slowed the ongoing growth of streaming viewing relative to broadcast and cable, according to Nielsen’s The Gauge
Nexstar, Hearst, Magna Global and others have backed the move to impression-based buying and selling in local markets and Nielsen’s January 2022 plan to add broadband only homes
The Advertising Research Council noted that the industry is a crossroads in terms of audience measurement and that it faces “potential declines in ad effectiveness"
NBCU said it has joined and that next week it will announce all the companies that are part of the NBCU’s recently created Measurement Innovation Forum
Media Rating Council also voted to suspend accreditation of Nielsen’s Local People Meter and Set Meter Markets services; the changes will become effective in mid-September
In a snapshot of July TV viewing, Nielsen found that sports helped broadcast boost its share to 24%, versus a 28% share for streaming and 38% for cable
In response to Nielsen’s MRC accreditation issues, the measurement company 605 says it is “a natural choice for those who are looking for a new television viewing measurement partner"
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