Nielsen

New tool lets advertisers combine their customer data with Nielsen’s insights inside secure data clean rooms for more effective ad targeting

Streaming captured more than 48% of ad-supported TV viewing but broadcast gained ground to hold a 26.6% share according to Nielsen

In the runup to the fall TV season, the improvements will make its Big Data + Panel currency measurement more accurate, Nielsen said

The games generated 84 Billion minutes of viewing across Fox, Fox Sports 1 and NBCU’s Telemundo in June, according to The Gauge

Combined company expected to generate over $4 billion in revenue and have solutions for companies that generate more than $300 billion in advertising spend

Ad-supported TV held steady with 73% of total viewing in the quarter

The US has the fourth largest soccer fanbase in the world with 62.5 million fans, according to a new Nielsen study

Integrations with Mediaocean, MRI-Simmons and S&P Global Mobility will improve campaign performance and measurement

Sports Oklahoma City averages 1.8 million viewers per regular-season telecast, with LeBron James reigning as viewership king among players

`K-Pop Demon Hunters' delivered 20.5 billion minutes of viewing as the #1 streamed movie of 2025 among Hispanic, Asian, Black, and White viewers Nielsen reported