Nielsen: Delayed Viewing Gives Significant Bump in Ratings
With DVR options prevalent, the most accurate measurement of TV shows is often well after initial airing.
Nielsen
Nielsen Finishes TV Measurement Update in U.S. Markets
New currency measurement now applied to 208 markets.
Nielsen Partners With ESL, DreamHack for Esports Viewing Measurements
Trio expands relationship to provide greater detail in research standards.
Better Understanding of Streaming Particulars Needed to Succeed, Says Nielsen
Nielsen argues that it’s not enough to generalize and make assumptions about streaming.
Gracenote Features Newly Launched Video ID Distribution System at IBC 2019
With the system, studios and networks receive Gracenote IDs at the start of the content lifecycle.
Number of U.S. TV Homes Grows to 120.6 Million, Says Nielsen
The 2019-2020 study figures over 307 million people live in those TV households.
Nielsen Moves TV Ratings Platform to AWS
Company says cloud processing will improve scalability, reliability.
Nielsen: U.S. Adults Spend Majority of Waking Hours Interacting With Media
Media use up 21 minutes per day from a year ago.
Nielsen’s YouTube Mobile App Measurement Expands Globally
Advertising measurement service added to 26 markets.
NAB Announces Successful ATSC 3.0 Transmission of Audience Measurement Tech
Next Gen TV standard successfully installed and transmitted Nielsen watermarks.
Traditional TV Still Sinking in Stream of Digital Video
Nielsen Total Audience report shows 68 percent of homes have connected devices.
Nielsen’s New Advanced Video Advertising Initiative Focuses on Smart TVs
Acquired Sorenson Media to help push addressable advertising.
Graham Media Group Renews Agreement With Nielsen
The multi-year renewal covers local TV ratings and consumer behavior data.
OTA Homes Cross 16M Mark, Per Nielsen
Data shows that more than 5 million homes have gone to some form of OTA since 2011.
Nielsen Sees ‘Resurgence' in OTA Households
Number of households labeled OTA has nearly doubles in the past eight years.
Nielsen: 36M Viewers Tuned in to Midterm Election Coverage
Four years ago during the previous midterm election, 22.7 million viewers tuned in during primetime.
TV Data Summit: Watching Audience Measurement Evolve
Hulu, Nielsen execs discuss their plans to enhance ads' return on investment at Future's TV Data Summit.
Mapping the Future of the TV & Video Business
President of Schramm Marketing Group gives insight into what to expect for upcoming NYC Television Week.
Speaker Lineup Announced for NYC Television Week
Execs from Hulu, Google, CBS & Turner to join Broadcasting & Cable and Multichannel News-sponsored events
Linear TV Dominates Time Spent Watching Video: Nielsen
Despite the industry’s focus on streaming and on-demand video, linear TV dominates Americans’ time spent viewing and is on the rise, according to a new report from Nielsen.
World Cup Ratings a Mixed Bag for U.S. Networks
For the two U.S. broadcasters covering the 2018 World Cup, viewership results are a contrast in ratings.
