Latest about Nielsen
Nielsen Inks New Smart TV Data Deal With Vizio
Measurement firm expands rights to use data from about 20 million Vizio TVs, obtains a first window of exclusivity for local station coverage
Nielsen: Most TV Viewing Is On Ad-Supported Services
Nielsen’s new The Ad-Supported Gauge data find ad-supported streaming tops both broadcast and TV viewing
Nielsen: Asian Americans Stream More, Watch More Sports
Demographic spends 53% of TV time with streaming services, up from 45% last year
March Madness, Max Boost Warner Bros. Discovery’s TV Viewing Share
RESEARCH WBD’s Max viewership climbed 6% in March, boosted by ‘The White Lotus’ and ‘The Pitt’ according to Nielsen’s March Media Distributor Gauge
Graham Media Group Renews Nielsen Local TV Measurement Agreement
Multi-year deal includes Local TV and OTT measurement for stations across the country
Paramount, Nielsen Sign Multiyear Measurement and Analytics Deal
The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV
Cox Media Group Renews Measurement Pact With Nielsen
Multiyear renewal covers TV and audio measurement services
MRC Accredits Nielsen’s Big Data + Panel National TV Measurement
Research It is first accredited national TV audience measurement provider for a Big Data + Panel, Nielsen said.
