Latest about Nielsen

ATLANTA, GA - OCTOBER 13: An ESPN camera operator preps for the Monday night NFL football game between the Buffalo Bills and the Atlanta Falcons on October 13, 2025 at Mercedes-Benz Stadium in Atlanta, Georgia. (Photo by David J. Griffin/Icon Sportswire via Getty Images)

Traditional TV Players Gained Viewers in October: Nielsen Gauge

By Phil Kurz published

NFL and college football, postseason MLB and fall broadcast-TV season contribute to the boost

Research
PHILADELPHIA, PENNSYLVANIA - NOVEMBER 16: Kelee Ringo #7 of the Philadelphia Eagles tackles Kalif Raymond #11 of the Detroit Lions at Lincoln Financial Field on November 16, 2025 in Philadelphia, United States. (Photo by Mitchell Leff/Getty Images)

NFL’s Popularity Advances TV Seasonal Viewership Growth

By Phil Kurz published

Research Pro football drove a 4.3% increase in broadcast viewing in October

Research
TUSCALOOSA, ALABAMA - OCTOBER 18: Ty Simpson #15 of the Alabama Crimson Tide reacts after passing for a touchdown against the Tennessee Volunteers during the second quarter at Bryant-Denny Stadium on October 18, 2025 in Tuscaloosa, Alabama. (Photo by Kevin C. Cox/Getty Images)

Nielsen: Alabama Is Most-Watched College Football Team

By George Winslow published

Through 10 weeks, overall college football viewing is up 4% from last year, according Nielsen

Sports
Watching TV and using remote controller. Hand with remote controller changing channels or opening apps on smart tv

Hybrid, AI Are Guiding the Measurement of TV Viewership

By James Careless published

Who is watching what, and what are the best ways to reach them with commercials?

Business
KANSAS CITY, MISSOURI - SEPTEMBER 14: Travis Kelce #87 of the Kansas City Chiefs stiff arms Cooper DeJean #33 of the Philadelphia Eagles during the third quarter in the game at Arrowhead Stadium on September 14, 2025 in Kansas City, Missouri. (Photo by Jamie Squire/Getty Images)

NFL Viewing Hits 15-Year High

By George Winslow published

League reports the most average viewers per game since 2010

Sports
Nielsen

Nielsen Unveils Redesigned Weekly TV Ranking Reports

By Phil Kurz published

Company, which has also launched two new reports, is including Big Data Plus Panel metrics

Research
Warner Bros. Discovery

Warner Bros. Discovery Signs New Deal with Nielsen

By George Winslow published

The multi-year measurement and analytics agreement covers all of WBD’s streaming and linear platforms

Research
Sharp Roku TV

Nielsen: Football, Back-to-School Trends Boost Traditional TV Viewing in August

By George Winslow published

Both broadcast and cable increased their share of total TV viewing as broadcast notched its largest viewing share since May

Research
Latinx/Hispanic family

Nielsen: Hispanic Consumers ‘Leading the Way’ in Consuming Streaming Content

By George Winslow published

Demo spends much more time with streaming services than the general population, according to a new study

Streaming
Roku

Streaming on Roku Surpasses Broadcast Viewership in the U.S. for Third Consecutive Month

By Tom Butts published

Data from Nielsen shows that streaming on Roku-powered devices accounted for 21.4% of all TV viewing in July, compared to 18.4% for broadcast TV

Research
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