Latest about Nielsen
Nielsen Introduces ‘Predictive Sales Lift’ Tool
Feature gives advertisers and agencies better insights into media campaign outcomes
Locality Deploys Nielsen’s Media Data Engine
It is the first broadcast sales organization to implement MDE, which dramatically speeds up the delivery of audience data in local markets
TelevisaUnivision Signs New Nielsen Media Intelligence Deal
The multi-year agreement covers all of its streaming, national and local TV and radio properties
A+E Global Media Signs New Agreement With Nielsen
The multiyear deal covers covers audience measurement and media intelligence and includes new services
CIMM, 4As Study Finds `Confidence Lags Behind Capability’ in Audience Measurement
Industry survey and study highlights a growing demand for standards, transparency and interoperability in media measurement
MRC Raises Concerns About Nielsen National Big Data + Panel Television Service
The group said it had found `unusual changes’ in measurement results and laid out measures Nielsen needed to take in order to maintain accreditation
Duke Tops Nielsen's List of Most Watched Men's College Basketball Teams
South Carolina and Iowa rank number 1 and 2 among the most watched women's college teams
