NAB Announces Successful ATSC 3.0 Transmission of Audience Measurement Tech
Next Gen TV standard successfully installed and transmitted Nielsen watermarks.
Nielsen
Traditional TV Still Sinking in Stream of Digital Video
Nielsen Total Audience report shows 68 percent of homes have connected devices.
Nielsen’s New Advanced Video Advertising Initiative Focuses on Smart TVs
Acquired Sorenson Media to help push addressable advertising.
Graham Media Group Renews Agreement With Nielsen
The multi-year renewal covers local TV ratings and consumer behavior data.
OTA Homes Cross 16M Mark, Per Nielsen
Data shows that more than 5 million homes have gone to some form of OTA since 2011.
Nielsen Sees ‘Resurgence' in OTA Households
Number of households labeled OTA has nearly doubles in the past eight years.
Nielsen: 36M Viewers Tuned in to Midterm Election Coverage
Four years ago during the previous midterm election, 22.7 million viewers tuned in during primetime.
TV Data Summit: Watching Audience Measurement Evolve
Hulu, Nielsen execs discuss their plans to enhance ads' return on investment at Future's TV Data Summit.
Mapping the Future of the TV & Video Business
President of Schramm Marketing Group gives insight into what to expect for upcoming NYC Television Week.
Speaker Lineup Announced for NYC Television Week
Execs from Hulu, Google, CBS & Turner to join Broadcasting & Cable and Multichannel News-sponsored events
Linear TV Dominates Time Spent Watching Video: Nielsen
Despite the industry’s focus on streaming and on-demand video, linear TV dominates Americans’ time spent viewing and is on the rise, according to a new report from Nielsen.
World Cup Ratings a Mixed Bag for U.S. Networks
For the two U.S. broadcasters covering the 2018 World Cup, viewership results are a contrast in ratings.
CBS, Nielsen Team Up on National Dynamic Ad Insertion Over Live Linear TV
Gracenote platform will use frame accurate video recognition technology
Nielsen Mobile Video Services Give Broadcasters Something to Think About
Broadcasters contemplating ATSC 3.0 mobile delivery take note: Nielsen has announced a new service aimed at evaluating IP-based video content delivery.
Report: Strong Growth in Broadcast-Only TV Homes
More homes have been going broadcast-only with their TVs over the last five years, according to a recent study by Nielsen.
Nielsen Digital Content Ratings Add Facebook, Hulu and YouTube
Facebook and YouTube views will become an official measuring source for Nielsen Digital Content Ratings, per a new press release.
Tennis Channel Takes National Nielsen Numbers
In addition, the agreement gives Tennis Channel access to other Nielsen products and services, including data on time-shifted viewing, custom demographics and TV consumption habits
Fox Sports Takes Nielsen Out-of-Home Numbers
Fox Sports is taking Nielsen out-of-home numbers. The TV metrics institution said the net is the latest subscriber to its National Out-of-Home Reporting Service.
Nielsen Adding 15,000 TV Audience Meters to 140 Markets
As part of its efforts to implement universal electronic television measurement in all 210 Local TV markets, Nielsen has announced that it will be installing nearly 15,000 TV audience meters in approximately 7,000 homes across 140 markets.
Nielsen: TV Still Rules, But Millennials' Screen Use Varies
Researchers have been trying to identify the media/viewing habits of Millennials for some time, but Nielsen is taking a new approach with its “Millennials on Millennials” study