Latest about NFL

A football field with players showing how the Madden NFL Cast will mix live action and video game imagery

Peacock to Stream EA Sports Madden NFL Cast on Thanksgiving

By George Winslow published

The version of the Bengals-Raven matchup, which will offer a mix of video game elements and live action, will stream exclusively on Peacock

Sports
Kansas City Chiefs playing Baltimore Ravens

Kansas City Is NFL’s Top TV Market

By Tom Butts published

SPORTS A number of U.S. TV markets without professional sports teams actually have more viewers than ones that do

SPORTS
ESPN and Beyond Sports logos on a black background

ESPN, Sony Ink Deal to Expand Animated Altcasts for 2025-26

By Phil Kurz published

Agreement includes animated telecasts with Disney characters for multiple sports leagues

Sports
KANSAS CITY, MISSOURI - SEPTEMBER 14: Travis Kelce #87 of the Kansas City Chiefs stiff arms Cooper DeJean #33 of the Philadelphia Eagles during the third quarter in the game at Arrowhead Stadium on September 14, 2025 in Kansas City, Missouri. (Photo by Jamie Squire/Getty Images)

NFL Viewing Hits 15-Year High

By George Winslow published

League reports the most average viewers per game since 2010

Sports
Shot of a football in front of a TV

NFL Viewers Embrace Interactive Shopping and Social Experiences on Game Day

By George Winslow published

New survey indicates that about half have shopped for NFL merchandise while watching games

Sports
Halftime show at the first NFL game live on YouTube

NFL Debut on YouTube Draws 17.3 Million

By George Winslow published

Average minute audience in the U.S. was 16.2 million and 1.1 million internationally

Streaming
NBC Sports

Peacock to Stream ‘Sunday Night Football’ in Dolby Atmos

By Phil Kurz published

Sports Season kicks off with streaming coverage of Eagles-Cowboys in immersive audio

Sports
SEATTLE, WASHINGTON - DECEMBER 15: A detail view of a NBC Sunday Night Football video camera prior to a game between the Green Bay Packers and Seattle Seahawks at Lumen Field on December 15, 2024 in Seattle, Washington. (Photo by Steph Chambers/Getty Images)

NBCU Reports Record NFL Revenue, Sells Out Ad Inventory for Super Bowl LX

By George Winslow published

Media company sees more demand than ever for the Super Bowl with 20% increase in digital investments led by Peacock

Sports
INGLEWOOD, CALIFORNIA - AUGUST 10: A general view of play between the New Orleans Saints and the Los Angeles Chargers in the first half during a NFL Preseason 2025 game at SoFi Stadium on August 10, 2025 in Inglewood, California. (Photo by Ronald Martinez/Getty Images)

Broadcasters Up Engagement Factor With Football Fans

By Fred Dawson published

Behind the scenes, distribution conflicts intensify

Sports
SANTA CLARA, CA - AUGUST 9: A detail view of the NFL logo painted on the field prior to an NFL preseason football game, at Levi's Stadium on August 9, 2025 in Santa Clara, California. (Photo by Brooke Sutton/Getty Images)

NFL Sees Record Revenue from Media Rights in Run-Up to New Season

By George Winslow published

Sports League’s media rights pacts are valued at nearly $110 billion over 11 years, with potential opt-outs in 2029, according to S&P Global Market Intelligence Kagan

Sports
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