Latest articles by George Winslow
Mediagenix Joins AWS ISV Accelerate Program
Milestone follows successful AWS Foundational Technical Review, validating Mediagenix platforms for security, reliability, and operational best practices
Carr Weighs in on Disney, YouTube Dispute
“People should have the right to watch the programming they paid for — including football” the FCC chair said in a X post
DirecTV Launches New CTV Political Ad Platform
The DirecTV Elect platform uses AI to improve the effectiveness of CTV campaigns
Study: 38% of U.S. Internet Homes Subscribe to a Sports-Specific Streaming Service
That is up from just 4% in 2019, according to Parks Associates
Prime Video Launches Location-Based Interactive Video Ads
Feature allows advertisers to transform a single TV commercial into variants based on ZIP code or specific state without creating multiple creative assets
Ookla Unveils New Network Diagnostic Device Speedtest Pulse
Dual-mode network diagnostic tool offers one-tap, smartphone-based troubleshooting and autonomous testing of network performance and user experience
DAZN Rolls Out ‘Ultimate’ Pricing Plan Including Pay-Per-View Boxing
The tier will offer a minimum of 12 PPV fight nights per year, saving fans more than $535 annually
MS NOW Inks Deal with AccuWeather for Weather Coverage
Its data, forecasts and severe weather warnings will be featured on the soon-to-be rebranded cable news channel and CNBC
Nielsen: Alabama Is Most-Watched College Football Team
Through 10 weeks, overall college football viewing is up 4% from last year, according Nielsen
Scripps Sports Signs Deal for ION to Air 2026 Major League Volleyball Championship
The network will carry two semifinal matches on May 7 and the championship on May 9
Station Execs Bullish on Prospects for 2026 Ad Market, Deregulation
Major groups saw better-than-expected revenue in Q3 from core advertising results that exclude political ads
Nexstar Foundation Gives $50,000 to Fight Hunger in West Virginia
Company is assisting groups helping those impacted by SNAP funding issues
Altice USA to Become Optimum Communications
Business Corporate name change takes effect on Nov. 7
CIMM, TVB Study Examines Local TV Measurement Problems, Solutions
Research New report estimates 20% to 30% of local viewing is not credited in existing syndicated measurement systems
SMPTE to Hold Its Annual Meeting on Dec. 10 Via Zoom
Meeting will provide an inside look at society’s achievements, ongoing initiatives and future plans, the group said
Telefónica Selects Ateme for New Cloud-Native VOD Platform
Built on Google Cloud Platform, the solution enables scalable, high-quality content delivery across Telefónica’s international operations
New Data: Streaming Service Users Are Wasting More Time Looking for Something to Watch
U.S. consumers now spend 12 minutes trying to find programming, up from 10.5 minutes in 2023, as many report being `overwhelmed’ by streaming media
Survey: Cash-Strapped Consumers Are Cutting Costs to Keep Streaming
One in three reports trimming other costs to afford subscriptions to must-have streaming services like Netflix, according to Bango
Roku, DoubleVerify Report Substantial Drop in Falsified Ad Impressions
The two year effort to protect CTV advertising is paying off in terms of strengthening transparency and accountability for advertisers, they said
World Series Game 7 Delivers 27.3 Million Viewers
The 11-inning cliffhanger between the Dodgers and Blue Jays peaked at 33.1 million, according to Fox and Nielsen
Streaming Subscriptions Reach 91% of U.S. Internet Households
Research Traditional pay TV is now in only 41% of these homes, according Parks Associates
IAB Tech Lab Launches New Measures to Combat Device Spoofing
Device Attestation support is now available for Apple and FireTV devices
ESPN Releases Schedule for College Football Playoff Games
The first round of the 12-team playoff on Dec. 19 and Dec. 20 will feature games on ESPN, ABC, TNT and TruTV
