Latest articles by George Winslow
Nielsen: Streaming Hit Record 46.6% Share of Ad-Supported Viewing in Q1
Ad-supported TV held steady with 73% of total viewing in the quarter
MultiDyne Acquires the Assets of MRMC
The acquisition expands the company into camera robotics and motion control
Gray Media Names Annie Cordell General Manager of WMBF
She takes over the Myrtle Beach-Florence, South Carolina NBC affiliate on July 13
Samsung Ads Announces First Shoppable CTV Partners
Boiron USA, Logitech, PLAION, PMG and Reckitt become first partners to utilize Amazon Ads remote-enabled interactive video ad technology on Samsung TV Plus
Study: Roku Most Used But Not Highest Rated Streaming Platform
In the wake of Fox’s acquisition, the survey found that consumers give higher marks to the user experience on some competing platforms
Wisycom Unveils Improvements to Its Professional Wireless Ecosystem of Solutions
Those include a firmware update for the MPR60 Wideband IEM/IFB Receiver that introduces a powerful three‑channel IFB mode
FCC Adopts New Cybersecurity Requirements for Alerting Systems
The new rules aim to protect EAS and WEA from cybercriminals and hackers and were applauded by the NAB
Clear-Com FreeSpeak Cell Successfully Tested by RTL Deutschland's 5G Network
The test validated the system’s ability to deliver reliable, low-latency communications across both private and public 5G networks
NAB Updates FCC on ATSC 3.0 Alerting Advances
It detailed some of notable progress made by the NextGen TV News Technology Lab program
FCC Raises $3.5 Billion in AWS-3 Wireless Auction
The agency reported strong spectrum demand with proceeds from moving 200 licenses into commercial use exceeding expectations
Hearst Television Brings Ad Addressability to Local Broadcast TV
New dynamic ad-insertion capability from Viamedia.ai unlocks groundbreaking data-driven targeting and measurement for linear television inventory
Rede Legislativa Chooses Appear to Support Brazil’s TV 3.0 Trials
Appear’s X5 is transporting live signals from Brasília to São Paulo over the public internet using secure, reliable next-generation television delivery
FCC Flooded with Nearly 28K Comments Regarding Its Probe of `The View’
The ACLC joined thousands of other commentators opposing the investigation, calling it a violation of `the constitutional rights of all our nation’s broadcasters’
Walmart to Pay $1.4 Billion to Acquire Ad Tech Firm Vibe.co
The deal will expand its CTV ad capabilities in ways that could have a long-term impact on ad sales efforts by local broadcasters
House Dems `Strongly Oppose’ FCC Attempts to `Censor’ Transgender Content
In a letter to the agency, 68 members argued that the FCC lacks authority to `prescribe guidelines and recommendations for TV ratings’
Gray Media Launches Political 360 Digital Advertising Solution
The new offering is powered by political data and analytics provider Aristotle
IAB Tech Lab Releases SupplyChain v1.1
The notable update helps advertisers better understand how bid requests are created, handled, and routed across the programmatic supply chain
PBS Selects LTN to Power Nationwide IP Video Network
Deal is a prominent example of how broadcasters are moving legacy distribution to fully managed IP infrastructure
Chilevisión, ClaroVTR Tap Pixop for 4K FIFA World Cup Feed
Pixop’s ML video enhancement platform converts Chilevisión's live HD broadcast signal into 4K channel
Study: Younger Viewers More Distracted But More Receptive to Ads
Viewers are also supportive of AI if it improves the viewing and advertising experience but skeptical of AI-created content
Warner Bros. Discovery Taps AWS for New AI-Powered Ad Tech
new AI-driven advertising tools built with AWS will further unify the buying experience across linear and digital,
ITN Expands Programmatic Local TV Platform
Comscore's advanced and qualitative data has been integrated into the ITN NXTv Programmatic Hub
Nagravision Launches Nagra Venturi Security Offering
The new offering unifies Nagravision’s streaming security capabilities into a single AI-led model
