Latest about CTV
Imagine Communications and Amagi Announce Strategic Partnership
The collaboration intends to provide broadcasters with a better-managed path for cloud migration, hybrid operations and orchestration and improved monetization from streaming services
CTV Advertising Dominated Digital Strategies in 2022 US Midterm Elections
The growth in CTV political ad spending is likely to continue into the 2024 Presidential election cycle
Publica to Join Amazon Publisher Services Streaming TV Ad Server Certification Program
The upcoming certification will help Publica maximize the value of header bidding for streaming TV publishers and advertisers
The Power of Advanced TV Advertising: Addressability or Reach Extension?
Our economic climate is changing, and the promise of hypertargeting hasn’t quite delivered on its promise
Clinch Partners with Samsung Ads on Personalized Ads
Clinch will offer advertisers an automated solution to personalize video and digital ads on the Samsung Ads platform
To Reach CTV’s True Potential, We Need a Mindset Shift
CTV is digital and real-time and it’s designed for both brand awareness and performance marketing, where yield and outcomes can be optimized
Have Viewers Really Opted-In to the CTV Economy?
Low awareness of viewing tracking may be a ticking bomb for CTV
TiVo’s Horstman Talks CTV & Advanced Measurement
The move to ad-supported streaming services is important for advertisers and “the health of the U.S. economy,” he said
