CTV
Latest about CTV

By George Winslow Published
The move allows users to access WatchFree+ with hundreds of free, live channels in the Vizio Mobile App on iOS and Android even if they don't have a Vizio TV

By Tom Butts Published
CTV ad provider says U.S. viewers, regardless of political affiliation, increasingly prefer streaming over linear TV in 2024

By George Winslow Published
The new "Lg Channels Showcase" features a wide range of studio films from MGM, Sony and others

By Phil Kurz Published
The new Unified TV Audiences dataset provides greater CTV and linear TV audience insights

By Tom Butts Published
Survey shows generative AI, social media video also gaining traction

By George Winslow Published
Research from TVision shows that ads on Fubo capture more attention than ads generally do on CTV, cable, vMVPDs and FAST

By George Winslow Published
10 channels are initially available on LG Channels in Canada with more distribution to follow

By George Winslow Published
Media Rating Council accreditation is for Video Viewable Impressions and related viewability metrics in connected TV (CTV) environments
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