CTV

The new "Lg Channels Showcase" features a wide range of studio films from MGM, Sony and others

The new Unified TV Audiences dataset provides greater CTV and linear TV audience insights

Survey shows generative AI, social media video also gaining traction

Research from TVision shows that ads on Fubo capture more attention than ads generally do on CTV, cable, vMVPDs and FAST

10 channels are initially available on LG Channels in Canada with more distribution to follow

Media Rating Council accreditation is for Video Viewable Impressions and related viewability metrics in connected TV (CTV) environments

IAS was accredited for Sophisticated Invalid Traffic (SIVT) filtration in CTV environments

New omnichannel platform brings together CTV, FAST, audio, digital, social, and events reaching more than 82 million enthusiast monthly viewers across more than 1.2 billion devices

The deal will provide advertisers with exclusive data from platforms like Netflix, Hulu and Disney+

Dish is the first major pay TV operator and Sling TV is the largest vMVPD to adopted the identify solution that improves targeted advertising