CTV

New branding and features for the AI-powered search and discovery tool will be demoed at CES

The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact emerging CTV formats

Deal for will help Cadent offer advertisers a single end-to-end ad platform across linear, CTV and YouTube

The DirecTV Elect platform uses AI to improve the effectiveness of CTV campaigns

At launch, available endpoints include reporting, audiences and conversions, with campaign management and creative APIs coming soon

Roku’s premium CTV supply can now be activated through the FreeWheel Streaming Hub with better demand signals, more transparency, and more efficient monetization, the companies said

Research from Dish Media argues that advertisers are missing millions of consumers by underutilizing addressable TV in their media strategies

Social, CTV will still see double digit growth but linear TV will decline by 14% this year

The partnership provides local advertisers expanded access to inventory from live games and premium sports moments across CTV, including NCAA college football

Buyers of select TV models get 12 months of the DTC service for free, a $299.99 value