CTV

At launch, available endpoints include reporting, audiences and conversions, with campaign management and creative APIs coming soon

Roku’s premium CTV supply can now be activated through the FreeWheel Streaming Hub with better demand signals, more transparency, and more efficient monetization, the companies said

Research from Dish Media argues that advertisers are missing millions of consumers by underutilizing addressable TV in their media strategies

Social, CTV will still see double digit growth but linear TV will decline by 14% this year

The partnership provides local advertisers expanded access to inventory from live games and premium sports moments across CTV, including NCAA college football

Buyers of select TV models get 12 months of the DTC service for free, a $299.99 value

TV maker Hisense and French media company CANAL+ will support Dolby Vision 2

Roku had a 37% share globally and a 37% market share in the U.S. in Q2 2025 according to Pixalate

The report also found that CTV viewing showed a 48% pop in Q2 of 2025