CTV

The deal will expand its CTV ad capabilities in ways that could have a long-term impact on ad sales efforts by local broadcasters

New partnership enables advertisers to extend social strategies to CTV, seamlessly and at scale

BUSINESS Cash and stock deal valued at $22B

Consumers can now use Gemini voice commands to adjust picture and sound settings, troubleshoot audio or visual issues and open settings menus on some TCL TVs

The integration of Anoki’s ContextIQ allows brands to see in real time where their CTV ads will appear

More than 20 partners, including LG Ads, TCL, Scripps, A+E Networks, Xumo, Allen Media Group, Haystack and Vevo, participated in the launch

The new entertainment destination in The Roku channel will feature new content and FAST channels from creators

Omdia is projecting that global CTV ad revenue will hit $81 billion by 2030

The data and ad tech alliance gives campaigns the ability to target voters more precisely