Latest about CTV
Sports Viewing Jumps 30% on YouTube
Streaming More than 1 billion hours of YouTube were streamed each day on TVs, the streamer reported in its year-end wrap-up
FreeWheel Launches Contextual Marketplace
Will allow publishers to improve ad campaigns by using precise, contextual classification insights within streaming inventory
Xumo To Make Ad Inventory Available Programmatically With PubMatic
Integration will expand reach and targeting capabilities across Xumo’s content
Viant, Disney Advertising Expand CTV Ad Collaboration
The alliance will tap into new demand and improve the performance of campaigns
EDO, Vizio Ink New Multiyear Smart-TV Data Licensing Pact
Deal provides EDO with Inscape data from 24 million-plus opted-in smart TVs
NewsON App Launches on Vizio Platform
Vizio TV users now have access to NewsON’s local news content
Roku Keeps 37% Share of North American Streaming Device Market
Roku also held the top spot in Latin America while Samsung led in EMEA
Research: Half of CTV Users See the Benefits of Staying in the Same Product Ecosystem
New data from Parks Associates highlights the importance of being able to navigate easily between CTVs and other devices
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