Latest about CTV
Google TV Launches Soccer Hub, New Voice Command Features
Consumers can now use Gemini voice commands to adjust picture and sound settings, troubleshoot audio or visual issues and open settings menus on some TCL TVs
Spectrum Reach Taps Anoki AI for Contextual Intelligence
The integration of Anoki’s ContextIQ allows brands to see in real time where their CTV ads will appear
Viant Launches Enhanced Publisher Solutions for CTV, Programmatic
More than 20 partners, including LG Ads, TCL, Scripps, A+E Networks, Xumo, Allen Media Group, Haystack and Vevo, participated in the launch
How CTV Home Screens Will Shape World Cup Discovery
OPINION The 2026 tournament is shaping up to be a major test of the modern streaming experience
Roku Introduces `Creator' Hub
The new entertainment destination in The Roku channel will feature new content and FAST channels from creators
Amazon, Netflix and Google to Capture Half of CTV Ad Market by 2030
Omdia is projecting that global CTV ad revenue will hit $81 billion by 2030
DSPolitical and FreeWheel Partner on Political CTV Ads
The data and ad tech alliance gives campaigns the ability to target voters more precisely
Why CTV Strategy Needs a Reset in an Agent-Driven Ecosystem
OPINION AI is reshaping every corner of digital advertising
