Latest about CTV
Samba TV: 68% of Top 100 Brands Increased TV Ad Impressions in First Half of 2025
The report also found that CTV viewing showed a 48% pop in Q2 of 2025
Study: Global M&E Industry Revenue to Hit $3.5 Trillion by 2029
AI will help connected TV ad revenues rise to $51 billion in 2029, equal to 45% of traditional broadcast TV advertising, PwC projects
LG Ad Solutions Integrates Smart TV Ad Inventory With Viant
Integration with the DSP offers a CTV-first approach to improving CTV addressability
Nearly 90% of Advertisers will Use Gen AI to Build Video Ads, According to IAB
RESEARCH Latest report also details what advertisers expect from CTV
Xumo Expands Smart TV Portfolio With Westinghouse Launch
New 4K and HD models offer Xumo TV’s discovery features, voice search and hundreds of preloaded apps
Content Personalization Gets a Makeover
Sports AI, cloud-based solutions, streaming platforms and FAST are opening up new opportunities
TripleLift, DirecTV Launch Programmatic Pause Ads
Industry-first collaboration programmatically delivers ads via major DSPs when viewers pause the TV shows and movies they are watching
Seedtag Unveils ‘Neuro-Contextual Advertising’
AI-powered solution provides brands with new targeting capabilities to precisely tap into consumers’ interests, emotions and intentions
