Latest about CTV
Viant, Disney Advertising Expand CTV Ad Collaboration
The alliance will tap into new demand and improve the performance of campaigns
EDO, Vizio Ink New Multiyear Smart-TV Data Licensing Pact
Deal provides EDO with Inscape data from 24 million-plus opted-in smart TVs
NewsON App Launches on Vizio Platform
Vizio TV users now have access to NewsON’s local news content
Roku Keeps 37% Share of North American Streaming Device Market
Roku also held the top spot in Latin America while Samsung led in EMEA
Research: Half of CTV Users See the Benefits of Staying in the Same Product Ecosystem
New data from Parks Associates highlights the importance of being able to navigate easily between CTVs and other devices
Connatix, JW Player Ink Merger Deal
The merger will create JWP Connatix with an expansive video technology and monetization platform
OOH and CTV: The Winning Ticket for More Efficient and Effective Political Advertising
OPINION As the political advertising landscape evolves, combining DOOH and CTV presents a powerful strategy to maximize reach, engagement, trust, and votes
Study: CTV Viewing Is Returning to Pandemic Highs
A new study of CTV viewing finds that viewing levels are approaching record levels and average viewing sessions are increasing, according to Wurl
