CTV
Latest about CTV

Pixalate: Roku Continues to Dominate U.S. CTV Device Market
By George Winslow published
In Q1 2025, it had highest open programmatic CTV device market share with 38%

Sharp Smart TVs Powered by TiVo Launch in the U.S.
By George Winslow published
Prices for the Sharp 55-inch QLED Smart TV Powered by TiVo start at $299.99

Survey: Consumers Want More Shoppable TV Experiences
By George Winslow published
70% of CTV viewers indicated they'd save products in a wishlist on their TVs according to a new report from LG

TripleLift To Offer iSpot’s Streaming Competitive Intelligence to Clients
By George Winslow published
Expanded partnership will provide TripleLift’s programmatic clients with detailed performance data for CTV ad planning

Sports Viewing Jumps 30% on YouTube
By George Winslow published
Streaming More than 1 billion hours of YouTube were streamed each day on TVs, the streamer reported in its year-end wrap-up

FreeWheel Launches Contextual Marketplace
By George Winslow published
Will allow publishers to improve ad campaigns by using precise, contextual classification insights within streaming inventory

Xumo To Make Ad Inventory Available Programmatically With PubMatic
By George Winslow published
Integration will expand reach and targeting capabilities across Xumo’s content

Viant, Disney Advertising Expand CTV Ad Collaboration
By George Winslow published
The alliance will tap into new demand and improve the performance of campaigns
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