Latest about CTV
OPINION AI is reshaping every corner of digital advertising
86% of media planners would move more of their linear TV budgets to CTV if they had show-level targeting and reporting, according to Gracenote
New specification enables programmatic trading of emerging CTV formats like pause and menu ads with greater clarity and efficiency
PRODUCT Programmatic expansion brings ad innovation directly to advertisers at scale
That is a 15% bounce from the 2022 midterms, according to S&P Global Market Research
STREAMING Customers will be able to stream their full Spectrum TV channel lineup on Fire TV devices starting on April 15
Company says says customers can now track more than $174 billion in U.S. digital ad spend and $51 billion in U.S. linear TV spend from a single cross-media view
Study finds that 61% of U.S. internet households use the TV as their main streaming device; Roku remains the most popular OS
