Latest about CTV
Nielsen Inks New Smart TV Data Deal With Vizio
Measurement firm expands rights to use data from about 20 million Vizio TVs, obtains a first window of exclusivity for local station coverage
Netflix’s Ad-Supported Plan Has More 18-34 Viewers Than Any U.S. Network
The tier now has more than 94 million global monthly active users, the streamer said in its upfront presentation
Nielsen: Most TV Viewing Is On Ad-Supported Services
Nielsen’s new The Ad-Supported Gauge data find ad-supported streaming tops both broadcast and TV viewing
Android TV Expected to Dominate Smart, CTV Market by 2030
RESEARCH CTV market to hit 4.2 billion devices by end of the decade
Pixalate: Roku Continues to Dominate U.S. CTV Device Market
In Q1 2025, it had highest open programmatic CTV device market share with 38%
Sharp Smart TVs Powered by TiVo Launch in the U.S.
Prices for the Sharp 55-inch QLED Smart TV Powered by TiVo start at $299.99
Survey: Consumers Want More Shoppable TV Experiences
70% of CTV viewers indicated they'd save products in a wishlist on their TVs according to a new report from LG
TripleLift To Offer iSpot’s Streaming Competitive Intelligence to Clients
Expanded partnership will provide TripleLift’s programmatic clients with detailed performance data for CTV ad planning
