CTV
Latest about CTV

Xumo Expands Smart TV Portfolio With Westinghouse Launch
By George Winslow published
New 4K and HD models offer Xumo TV’s discovery features, voice search and hundreds of preloaded apps

Content Personalization Gets a Makeover
By George Winslow published
Sports AI, cloud-based solutions, streaming platforms and FAST are opening up new opportunities

TripleLift, DirecTV Launch Programmatic Pause Ads
By George Winslow published
Industry-first collaboration programmatically delivers ads via major DSPs when viewers pause the TV shows and movies they are watching

Seedtag Unveils ‘Neuro-Contextual Advertising’
By George Winslow published
AI-powered solution provides brands with new targeting capabilities to precisely tap into consumers’ interests, emotions and intentions

Nielsen Inks New Smart TV Data Deal With Vizio
By George Winslow published
Measurement firm expands rights to use data from about 20 million Vizio TVs, obtains a first window of exclusivity for local station coverage

Netflix’s Ad-Supported Plan Has More 18-34 Viewers Than Any U.S. Network
By George Winslow published
The tier now has more than 94 million global monthly active users, the streamer said in its upfront presentation

Nielsen: Most TV Viewing Is On Ad-Supported Services
By George Winslow published
Nielsen’s new The Ad-Supported Gauge data find ad-supported streaming tops both broadcast and TV viewing

Android TV Expected to Dominate Smart, CTV Market by 2030
By TVT Staff published
RESEARCH CTV market to hit 4.2 billion devices by end of the decade
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