CTV

More than half of advertisers using CTV/OTT will increase spending, according to new survey from Advertising Perceptions and Premion

Purchase will also expand TiVo presence in Europe

Viewers can now access new interactive features while viewing YouTube on connected TVs via a two screen solution

Roku announced new shoppable ad experiences in OneView, new collaboration with Microsoft, and new Roku Originals and Roku Brand Studio programs

Digital video advertising increased by 49% in 2021 and is forecast to grow 26% in 2022 according to the IAB

Pluto TV will debut as the first free ad-supported streaming television (FAST) service in the Nordics with more than 70 curated and exclusive channels per market

The deal for the TV measurement provider will position Innovid as a single source for ad-serving and measurement for converged TV

More than one third mute the TV during Ads, 21% switch to another channel and 15% leave the room or do something else, according to a new survey from Sharethrough

A new survey from tvScientific finds that connected TV viewing is now the dominant way to watch programming and that ads on connected TVs are more effective