Latest about CTV
The deal will provide advertisers with exclusive data from platforms like Netflix, Hulu and Disney+
Dish is the first major pay TV operator and Sling TV is the largest vMVPD to adopted the identify solution that improves targeted advertising
OPINION To succeed in 2024, brands, advertisers, marketers, and advertising technology companies should embrace a "test and learn" approach when it comes to TV advertising
Consumers pay 4X more attention to CTV ads when they are contextually targeted with AI according to a new AVCA study
OPINION Despite the rise of streaming services and CTV, traditional television is still prevalent
The partnership will make CTV advertising campaigns more outcomes-driven and provide advertisers with more interactive ad options
Streaming viewers are also much more likely to be co-viewing content with others
