CTV

The deal for the TV measurement provider will position Innovid as a single source for ad-serving and measurement for converged TV

More than one third mute the TV during Ads, 21% switch to another channel and 15% leave the room or do something else, according to a new survey from Sharethrough

A new survey from tvScientific finds that connected TV viewing is now the dominant way to watch programming and that ads on connected TVs are more effective

Rapid growth in smart TV adoption since 2019 during the pandemic helps explain why Comcast and Amazon are launching their own CTVs, according to Parks Associates

New measurement tool completes completes Verizon’s audience analytics suite of TV planning, activation, and reporting tools

Will collaborate on cross-platform and connected TV advertising solutions

Had been going on for 18 months and connected several large fraud schemes

Hulu is the runner up

Designed to work as a buying, measurement and attribution platform

Panel discussion highlights the importance of OTT reach and potential challenges