Latest about CTV
Nexxen Partners with Lumen on Attention Measurement
They will deliver an holistic attention measurement solution
ZEASN Acquires Foxxum and rlaxx TV
The deal will position ZEASN as an independent provider of CTV operating systems and AVOD/FAST products
Survey: TV Marketers Looking for Better Measurement in Advanced TV Ad Campaigns
Yahoo Advertising polled 300 advanced TV marketers to understand what matters most when buying Advanced TV
Vizio Announces Second Annual Developer Conference
The August 22 "Innovate: Beyond the Stream" event will feature top developers in the streaming and entertainment industry
Vizio Unveils Redesigned Home Screen
The new home screen is designed to improve the way users discover and stream content
The Weather Channel Offers Streaming App Access To Vizio Customers
The app delivers local weather information, on-demand original shows and live news
Magna Cuts 2023 National and Local TV Ad Spend Estimates
National TV will be down by 7.7%, local TV will drop by 22.4% and AVOD/CTV ad spend will increase by 7.2% in 2023
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