Latest about CTV
VideoAmp, TransUnion Release Cross-Platform Media Measurement Solution
The media measurement and optimization platform integrates VideoAmp’s viewership data with TransUnion’s TruAudience marketing analytics and attribution solution
Telly: 100,000 Sign Up for Free TVs in First 36 Hours
The startup is offering free TVs to those willing to watch ads on a dual screen smart TV
Study: CTV Ad Fraud Surges in 2022
There was a 69% increase in bot fraud in 2022 and significant growth in CTV ad fraud schemes, according to DoubleVerify
More Than Half of All Global Video Impressions Now on CTV
The video impression share for connected TV is up 10.9% from 2021 according to Innovid
Android TV Now on 150M+ Active Devices
Launches Compose TV, a new UI framework for developing apps for Android TV
IAB: 2022 U.S. Digital Video Ad Spend to Hit $55.2B in 2023
Digital video advertising is growing twice as fast as the overall digital media ad spend
NGLmitú Launches mitúTV Streaming Platform
The move further expands the Latino media company's digital footprint
Imagine Communications and Amagi Announce Strategic Partnership
The collaboration intends to provide broadcasters with a better-managed path for cloud migration, hybrid operations and orchestration and improved monetization from streaming services
