CTV

AI-powered solution provides brands with new targeting capabilities to precisely tap into consumers’ interests, emotions and intentions

Measurement firm expands rights to use data from about 20 million Vizio TVs, obtains a first window of exclusivity for local station coverage

The tier now has more than 94 million global monthly active users, the streamer said in its upfront presentation

Nielsen’s new The Ad-Supported Gauge data find ad-supported streaming tops both broadcast and TV viewing

RESEARCH CTV market to hit 4.2 billion devices by end of the decade

In Q1 2025, it had highest open programmatic CTV device market share with 38%

Prices for the Sharp 55-inch QLED Smart TV Powered by TiVo start at $299.99

70% of CTV viewers indicated they'd save products in a wishlist on their TVs according to a new report from LG

Expanded partnership will provide TripleLift’s programmatic clients with detailed performance data for CTV ad planning

Streaming More than 1 billion hours of YouTube were streamed each day on TVs, the streamer reported in its year-end wrap-up