Latest about CTV
Bell Media Launches New Portfolio of FAST Channels
10 channels are initially available on LG Channels in Canada with more distribution to follow
DV Earns MRC Accreditation for CTV Viewability
Media Rating Council accreditation is for Video Viewable Impressions and related viewability metrics in connected TV (CTV) environments
Integral Ad Science Achieves MRC Accreditation
IAS was accredited for Sophisticated Invalid Traffic (SIVT) filtration in CTV environments
Cineverse Launches 'Cineverse 360' Ad Platform
New omnichannel platform brings together CTV, FAST, audio, digital, social, and events reaching more than 82 million enthusiast monthly viewers across more than 1.2 billion devices
Nexxen Adds Streaming Service Data from PeerLogix
The deal will provide advertisers with exclusive data from platforms like Netflix, Hulu and Disney+
Dish Adopts Unified ID 2.0
Dish is the first major pay TV operator and Sling TV is the largest vMVPD to adopted the identify solution that improves targeted advertising
The Changes Coming to the Digital Video Landscape in 2024
OPINION To succeed in 2024, brands, advertisers, marketers, and advertising technology companies should embrace a "test and learn" approach when it comes to TV advertising
