CTV

Streaming A new Wurl report says as lack of programming-specific information is impeding campaign scale and effectiveness

The move allows creators to structure their content into `seasons’ and `episodes’

50- and 65-inch 4K models with the TiVo OS are now available

The Nagravision secure element will be included in all future MediaTek T V SoCs

IBC SHOW New solution bridges connected TV (CTV) and ecommerce to make shoppable performance advertising easier to scale for streaming platforms and broadcasters

New VAUDIO solution boosts revenue opportunities by transforming audio ads into CTV campaigns

As CTV ad spend grows, buyers are asking harder questions about performance, accountability, and business impact

New framework is important because it establishes shared definitions for digital video formats

Expansion brings its total CTV intelligence coverage to $70 billion across 20 markets