Latest about CTV
Half of Marketers Increased CTV Budgets, But Only 33% Fully Trust Performance Claims
As CTV ad spend grows, buyers are asking harder questions about performance, accountability, and business impact
IAB Releases ‘Redefining Media Types’ Standard for Public Comment
New framework is important because it establishes shared definitions for digital video formats
AdClarity Expands CTV Offering to 20 Countries
Expansion brings its total CTV intelligence coverage to $70 billion across 20 markets
Walmart to Pay $1.4 Billion to Acquire Ad Tech Firm Vibe.co
The deal will expand its CTV ad capabilities in ways that could have a long-term impact on ad sales efforts by local broadcasters
Smartly, Roku Bring Social Performance Tools to CTV
New partnership enables advertisers to extend social strategies to CTV, seamlessly and at scale
Google TV Launches Soccer Hub, New Voice Command Features
Consumers can now use Gemini voice commands to adjust picture and sound settings, troubleshoot audio or visual issues and open settings menus on some TCL TVs
Spectrum Reach Taps Anoki AI for Contextual Intelligence
The integration of Anoki’s ContextIQ allows brands to see in real time where their CTV ads will appear
