CTV

Money — Samsung Ads Partners with BrightLine to Expand Actionable Ad Offerings The partnership will make CTV advertising campaigns more outcomes-driven and provide advertisers with more interactive ad options

Study: CTV Viewers Pay More Attention to Streaming Ads Than Linear TV Ads Streaming viewers are also much more likely to be co-viewing content with others

Pixabay — Adoption of Ad-Supported Streaming Soars Past SVOD 83.7 million U.S. CTV households are using ad-supported streaming services versus 81.1 million for services without ads according to Comscore

Grid List

Latest about CTV

Study: Brazilian, Mexican Connected TV Uptake Growth Exceeds 90%

By Phil Kurz published 17 August 23

The growth from Q1 ’22 to Q1 2023 exceeded FAST channel adoption in the United States according to Amagi

Streaming

Direct Digital, Beeswax to Simplify Multicultural CTV Ad Buys

By George Winslow published 17 August 23

The Black-owned ad tech group is working FreeWheel's Beeswax to make it easier to buy multicultural and general market CTV ad inventory

Products

Sharp Adopts TiVo’s OS for Smart TVs

By George Winslow published 10 August 23

Sharp is the second major partner to adopt TiVo’s independent media platform and operating system

Products

Nexxen Partners with Lumen on Attention Measurement

By George Winslow published 9 August 23

They will deliver an holistic attention measurement solution

Products

ZEASN Acquires Foxxum and rlaxx TV

By George Winslow published 1 August 23

The deal will position ZEASN as an independent provider of CTV operating systems and AVOD/FAST products

M&A

Survey: TV Marketers Looking for Better Measurement in Advanced TV Ad Campaigns

By George Winslow published 26 July 23

Yahoo Advertising polled 300 advanced TV marketers to understand what matters most when buying Advanced TV

Products

Vizio Announces Second Annual Developer Conference

By George Winslow published 25 July 23

The August 22 "Innovate: Beyond the Stream" event will feature top developers in the streaming and entertainment industry

Streaming

Roku, DoubleVerify Collaborate on Exposing CTV Ad Fraud

By Tom Butts published 13 July 23

Joint investigations will leverage Roku’s Advertising Watermark technology with DV’s Fraud Lab and anti-fraud solutions

Vizio Unveils Redesigned Home Screen

By George Winslow published 29 June 23

The new home screen is designed to improve the way users discover and stream content

Streaming

The Weather Channel Offers Streaming App Access To Vizio Customers

By Phil Kurz published 27 June 23

The app delivers local weather information, on-demand original shows and live news

Products

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1
Survey Finds Discontent Among Streamers But Opportunities Abound
2
TiVo: Budget-Minded Consumers Flocking to AVOD, FAST Channels
3
Writers Strike Officially Ends
4
Amagi Announces Strategic Partnership with TAG Video Systems on FAST Channel Monitoring
5
FCC Proposal to Revive Net Neutrality Gets Mixed Reviews