Latest about CTV
Study: Local TV Political Ad Spend to Top $4 Billion in 2026
That is a 15% bounce from the 2022 midterms, according to S&P Global Market Research
Spectrum TV App to Launch on Amazon Fire TV Devices
STREAMING Customers will be able to stream their full Spectrum TV channel lineup on Fire TV devices starting on April 15
BIScience Adds Linear TV to its AdClarity Analysis Platform
Company says says customers can now track more than $174 billion in U.S. digital ad spend and $51 billion in U.S. linear TV spend from a single cross-media view
Parks: Smart TVs Are Primary Streaming Device in U.S. Homes
Study finds that 61% of U.S. internet households use the TV as their main streaming device; Roku remains the most popular OS
CTV: Everything, Everywhere All at Once
As NextGen TV waits in the wings, broadcasters are securing a robust presence in the connected TV universe
Ad Tech and CTV Experts Forecast 2026’s Biggest Trends
INSIGHT From AI to voice control, execs sound off on 2026 trends that are reshaping the CTV and ad tech businesses
CES: Cineverse Unveils New Features for Cinesearch
New branding and features for the AI-powered search and discovery tool will be demoed at CES
IAB Tech Lab Releases New `CTV Ad Portfolio’ and Updated `Guide to Programmatic CTV’
The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact emerging CTV formats
