CTV

Study finds that 61% of U.S. internet households use the TV as their main streaming device; Roku remains the most popular OS

As NextGen TV waits in the wings, broadcasters are securing a robust presence in the connected TV universe

INSIGHT From AI to voice control, execs sound off on 2026 trends that are reshaping the CTV and ad tech businesses

New branding and features for the AI-powered search and discovery tool will be demoed at CES

The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact emerging CTV formats

Deal for will help Cadent offer advertisers a single end-to-end ad platform across linear, CTV and YouTube

The DirecTV Elect platform uses AI to improve the effectiveness of CTV campaigns

At launch, available endpoints include reporting, audiences and conversions, with campaign management and creative APIs coming soon

Roku’s premium CTV supply can now be activated through the FreeWheel Streaming Hub with better demand signals, more transparency, and more efficient monetization, the companies said

Research from Dish Media argues that advertisers are missing millions of consumers by underutilizing addressable TV in their media strategies