Latest about CTV
Study: Addressable TV Unlocks Growth in a Fragmented Market
Research from Dish Media argues that advertisers are missing millions of consumers by underutilizing addressable TV in their media strategies
IAB Lowers 2025 Ad Forecast Amid Tariff Turbulence
Social, CTV will still see double digit growth but linear TV will decline by 14% this year
Fox TV Stations Join Madhive’s Local Live Sports Marketplace
The partnership provides local advertisers expanded access to inventory from live games and premium sports moments across CTV, including NCAA college football
Samsung: Buy a 2025 Glare Free TV and Get ESPN Unlimited for Free
Buyers of select TV models get 12 months of the DTC service for free, a $299.99 value
Dolby Introduces Dolby Vision 2 To Tap Full Capabilities of Modern TVs
TV maker Hisense and French media company CANAL+ will support Dolby Vision 2
Study: Roku Continues to Lead CTV Device Market
Roku had a 37% share globally and a 37% market share in the U.S. in Q2 2025 according to Pixalate
Samba TV: 68% of Top 100 Brands Increased TV Ad Impressions in First Half of 2025
The report also found that CTV viewing showed a 48% pop in Q2 of 2025
