Latest about CTV
Nagravision, MediaTek Demo Expand Relationship To Protect Premium Content At IBC2026
The Nagravision secure element will be included in all future MediaTek T V SoCs
Broadpeak Targets CTV Shopping with Click2Cart Launch
IBC SHOW New solution bridges connected TV (CTV) and ecommerce to make shoppable performance advertising easier to scale for streaming platforms and broadcasters
Cineverse Launches New Tools to Repurpose Audio Ads for CTV
New VAUDIO solution boosts revenue opportunities by transforming audio ads into CTV campaigns
NBCUniversal and YouTube’s Peacock Deal Is Really a Battle for the Home TV Screen
OPINION The most valuable position in CTV is no longer simply owning popular shows, movies or sports
Half of Marketers Increased CTV Budgets, But Only 33% Fully Trust Performance Claims
As CTV ad spend grows, buyers are asking harder questions about performance, accountability, and business impact
IAB Releases ‘Redefining Media Types’ Standard for Public Comment
New framework is important because it establishes shared definitions for digital video formats
AdClarity Expands CTV Offering to 20 Countries
Expansion brings its total CTV intelligence coverage to $70 billion across 20 markets
Walmart to Pay $1.4 Billion to Acquire Ad Tech Firm Vibe.co
The deal will expand its CTV ad capabilities in ways that could have a long-term impact on ad sales efforts by local broadcasters
