Latest about CTV
LG Ad Solutions Integrates Smart TV Ad Inventory With Viant
Integration with the DSP offers a CTV-first approach to improving CTV addressability
Nearly 90% of Advertisers will Use Gen AI to Build Video Ads, According to IAB
RESEARCH Latest report also details what advertisers expect from CTV
Xumo Expands Smart TV Portfolio With Westinghouse Launch
New 4K and HD models offer Xumo TV’s discovery features, voice search and hundreds of preloaded apps
Content Personalization Gets a Makeover
Sports AI, cloud-based solutions, streaming platforms and FAST are opening up new opportunities
TripleLift, DirecTV Launch Programmatic Pause Ads
Industry-first collaboration programmatically delivers ads via major DSPs when viewers pause the TV shows and movies they are watching
Seedtag Unveils ‘Neuro-Contextual Advertising’
AI-powered solution provides brands with new targeting capabilities to precisely tap into consumers’ interests, emotions and intentions
Nielsen Inks New Smart TV Data Deal With Vizio
Measurement firm expands rights to use data from about 20 million Vizio TVs, obtains a first window of exclusivity for local station coverage
Netflix’s Ad-Supported Plan Has More 18-34 Viewers Than Any U.S. Network
The tier now has more than 94 million global monthly active users, the streamer said in its upfront presentation
