Latest about CTV
LG Ad Solutions Notes 'Seismic Shift' in Political TV Advertising in 2024 Election
CTV ad provider says U.S. viewers, regardless of political affiliation, increasingly prefer streaming over linear TV in 2024
LG Introduces Its First Curated Content Channel
The new "Lg Channels Showcase" features a wide range of studio films from MGM, Sony and others
New Yahoo Advertising Data Offering Takes Aim at Ad Market Fragmentation
The new Unified TV Audiences dataset provides greater CTV and linear TV audience insights
Survey: Fubo Boasts High Levels of Audience Attention
Research from TVision shows that ads on Fubo capture more attention than ads generally do on CTV, cable, vMVPDs and FAST
Bell Media Launches New Portfolio of FAST Channels
10 channels are initially available on LG Channels in Canada with more distribution to follow
DV Earns MRC Accreditation for CTV Viewability
Media Rating Council accreditation is for Video Viewable Impressions and related viewability metrics in connected TV (CTV) environments
Integral Ad Science Achieves MRC Accreditation
IAS was accredited for Sophisticated Invalid Traffic (SIVT) filtration in CTV environments
