Latest about Streaming
Netflix, WBD and the Depressing Inevitability of Scale
INSIGHT From an industry point of view, this merger is simply a confirmation that the mad dash of the last decade is over
XR in OTT: Opportunities and Challenges
INSIGHT XR allows video services to create immersive experiences that truly capture users’ attention
Inside the Gray Innovation Lab
The Lab offers a notable case study of how station groups are adopting AI in their newsrooms, ad sales and engineering operations
PwC: Streaming Market Shifting to `Scale and Sustainability’
The proposed Netflix, Warner Bros. Deal indicates that `the stand-alone platform era [in streaming] is ending’
Nielsen, Roku Expand Measurement Partnership
The agreement integrates Roku data into Nielsen measurement
Allen Media Group to Deploy Infillion TrueX for Streaming Services
The advanced advertising solution will deliver more effective ad experiences
Redefining Broadcast Strategy Through Trusted Technology Partnerships
INSIGHT The broad decline in linear broadcast revenues coupled with fierce market competition and consolidation presents broadcast CTOs with a particularly tough set of challenges
Samsung Makes GameBreaks Ad Format Available Programmatically
This new capability gives advertisers seamless access to the interactive ad format directly through their DSP of choice
