Latest about Streaming
NBC Sports Deploys 145 Cameras, 22 Mobile Units for Super Bowl LX Coverage
More than 700 employees are on site, where 75 miles of cable were laid down for coverage that will air on NBC, Peacock, Telemundo and Universo
Teads, Google TV Partner To Grow CTV HomeScreen Ad Availability
The company’s HomeScreen inventory now reaches more than 500 million TV devices
SMT Providing Timing And Production Data Services for Winter Olympics
NBC Sports is using SMT’s real-time results, scoring and timing interfaces, and production support tools to provide viewers with enhanced data-driven coverage
VAB: NFL Audiences Continue to Grow; Games on Broadcast TV Remain Most-Watched
Out-of-home viewership contributes double-digit lifts in total audience, especially among 18-34 demo, according to a new study
NBC Sports Taps Comcast Technology Solutions for Production of Olympics
Comcast Sports360 is being used to provide viewers with seamless access to events and key highlights during the Winter Games and the Paralympics
Exchange, NBCU to Provide Service Members with Free Streaming Access to Winter Olympics
They will be able to stream all the action from Italy using their personal devices and computers through ShopMyExchange.com
Continued Growth in Live Sports Streaming Has Today’s ISPs on Edge
STREAMING When a stream falters, viewers rarely blame their ISP; they blame the streaming platform
Football, Younger Viewers Boost Ad-Supported TV Viewing in Q4 to Highest Level in 2025
In Q4 2025, streaming comprised the majority of ad supported TV (45.6%), followed by broadcast (29.6%) and cable (24.8%), Nielsen said
