Latest about Streaming
Amagi Launches ‘In-Content Ads’ to Attract More CTV Advertisers
PRODUCT Programmatic expansion brings ad innovation directly to advertisers at scale
‘KPop Demon Hunters’ Is First Movie to Reach 1 Billion Viewing Hours
Netflix kids’ film has been in the streamer’s top 10 for 44 consecutive weeks
Study: Paramount-WBD Deal Signals New Era of Streaming Scale
Combined entity reaches 57% of US internet households, positioning it alongside Netflix, Google, Amazon, and Disney in viewer engagement and reach
Analysts: ‘Hollywood’s Vertical Video Strategy Is Dead Wrong’
While the entertainment industry embraces vertical video, LightShed Partners analysts are raising questions about their strategies and execution
Netflix Goes Vertical With ‘Clips’ Feed, Revamped Mobile Experience
Streaming New vertical feeds will help users find content with short clips from series, films and specials tailored to their tastes
Streaming Widens The Gap Between the Game and Your Screen
OPINION How is sports betting impacting streaming technology?
The CW Unveils Major Streaming Deals with ESPN and Roku
CW Sports events will exclusively stream live within the ESPN App; CW entertainment programming will stream next day on The Roku Channel
