Streaming

The move rebrands Outdoor America’s FAST channel under the Field & Stream brand

The DirecTV Elect platform uses AI to improve the effectiveness of CTV campaigns

Feature allows advertisers to transform a single TV commercial into variants based on ZIP code or specific state without creating multiple creative assets

The tier will offer a minimum of 12 PPV fight nights per year, saving fans more than $535 annually

Streaming Ad-verification firm has also added ‘Do Not Air’ automation to eliminate manual list management

Real-time service leverages Aberdeen’s ASR, AMT and AI toolset for contextual accuracy

U.S. consumers now spend 12 minutes trying to find programming, up from 10.5 minutes in 2023, as many report being `overwhelmed’ by streaming media

Research Traditional pay TV is now in only 41% of these homes, according Parks Associates

At launch, available endpoints include reporting, audiences and conversions, with campaign management and creative APIs coming soon

PRODUCT Solution enables video providers to easily instrument video playback, provide proactive viewer support and gain new visibility across both content and advertising playback