Latest about Streaming
Viant and Ad Fontes Media Launch New Ad Tools for CTV News Inventory
The integration helps advertisers navigate a polarized news landscape with news reliability-based targeting within news inventory
Budgets Are Now the Top Consideration for Buying a Streaming Service
Half of consumers "strongly agree" that budget is the main factor they consider when buying entertainment services
Roku Introduces `Creator' Hub
The new entertainment destination in The Roku channel will feature new content and FAST channels from creators
Amazon, Netflix and Google to Capture Half of CTV Ad Market by 2030
Omdia is projecting that global CTV ad revenue will hit $81 billion by 2030
DSPolitical and FreeWheel Partner on Political CTV Ads
The data and ad tech alliance gives campaigns the ability to target voters more precisely
NFL Pushes Back Against Critics of Games on Streaming
Execs insist that the mix of broadcast and streaming rights for the 2026-27 season is the “most-fan friendly model” in the sports business
Tubi Launches 2026 FIFA World Cup Fox Hub
The streaming platform will also offer a live 4K simulcast of the opening ceremonies and two matches
Analysts: `Streaming Is Actually Lowering the Cost of Watching the NFL’
Data from LightShed Partners shows that fans can watch every NFL game, 272 in tidal, for under $600 with an antenna
