Latest about Streaming
NBA Unveils Updated NBA App and ‘Reimagined’ NBA TV
Changes come as the league takes back control of the app and NBA TV from TNT Sports and Warner Bros. Discovery
Netflix Launches Party Games for TVs
Subscribers can use their smart phone to control games like LEGO Party! and Pictionary on their smart TVs
Charter Launches Spectrum App Store, Inks Apple Vision Pro Deal
Cable operator will also partner with Apple to distribute a selection of live L.A. Lakers games in the 2025-26 season for Apple Vision Pro
Allen Media Group’s Local Now Free Streaming Platform Adds Fox Channels
Expanded lineup includes Fox Sports, Fox Weather, LiveNOW, Fox Soul and TMZ
Roku Now Incorporated into FreeWheel’s Streaming Hub
Roku’s premium CTV supply can now be activated through the FreeWheel Streaming Hub with better demand signals, more transparency, and more efficient monetization, the companies said
New NBCUniversal, YouTube TV Deal Includes the Return of NBC Sports Network
SPORTS Google, network reach long-term agreement across YouTube TV, Peacock, YouTube, Universal Pictures Home Entertainment and NBCUniversal Global TV Distribution
Locality Introduces Advanced Audience Engine
PRODUCTS Engine uses generative AI to power smarter, faster and more effective local campaigns
Yospace Shows Sub-5 Second Cumulative Latency For Addressable Ad Insertion At IBC2025
Using a new standard, the company showed less than one second of latency for the ad
