When Imagine Communications announced last fall that it was acquiring Pixel Power from Rohde & Schwarz, the company said its main goal was to “broaden Imagine’s live production ecosystem and playout offerings via integration of Pixel Power’s software-defined, deploy-anywhere platforms.” This week, Imagine President Steve Reynolds updated TV Tech on how the integration is progressing.
Of particular importance to Imagine is Pixel’s playout and multiviewer solutions, two parts of the production workflow chain Reynolds thinks are key to expanding the company’s presence in these markets.
“Imagine has been in the playout business pretty much since the playout and automation business started all the way back to when we were Harris, and it's always been a really important segment for us,” he said. “We like to be in those mission-critical operational systems, the things that our customers depend on day in and day out in order to run their business.
“Those are the kind of products that Imagine has really focused on as we made the transition from a hardware centric company—which is what Harris really was—towards the software centric company that we are today,” Reynolds added.
The Power of a Combined Solution
The acquisition of Pixel Power, Reynolds says, will not only help strengthen its current playout solutions portfolio—which include ADC, Versio and in more recent years, the Aviator orchestration platform—but also expand its geographic footprint, Reynolds said.
“Pixel Power—which is a company that we have competed with for years—has built a really great solution for the European public broadcaster space, where they had a lot of success,” Reynolds said. “With customers like TV2 in Norway, SVT in Sweden, the work that they've done with the German public broadcasters, the work that they've done with TV5MONDE in France, they had a really great customer base around those public broadcasters.”
The two main products Pixel had built its success on in this market, according to Reynolds, were the company’s Gallium automated multiplatform content management solution and StreamMaster platform for realtime graphics and control. Combining automation plus a media server “really formed a nice bundle for anybody that's in that kind of public broadcast space,” Reynolds said.
“Pixel had done a good job of winning market share with those [national broadcast] customers, so the reason we wanted to acquire Gallium and StreamMaster was really aimed at that market segment,” he added. “We saw the success that they had in that segment, and as we continue to move forward with investments in Gallium and StreamMaster, it's going to be focused, at least initially, in Europe, to continue to build on that customer base.”
Reynolds said the combination of the two created a powerful and sophisticated graphics solution for Pixel Power, which was beating Imagine when it came to bidding for business with European broadcasters.
“Imagine was bidding on a lot of those same projects, and Pixel Power was winning,” Reynolds said, “And one of the things that we consistently heard is that the graphics package that is in StreamMaster is a top-tier integrated graphics package that a lot of those national broadcasters were leveraging because it had the capabilities that they needed not only to be able to do the 2D graphics—which Imagine already had—but they had some more advanced capabilities to be able to handle some 3D and to be able to handle a lot of the kind of the more advanced and more sophisticated on-air look that that those broadcasters were looking for.
They had a sophisticated graphics package that was integrated into a playout system that met all of the criteria—it supports all the formats, it supports all of the different resolutions, it supports all the ingest workloads that those guys need.
“They had a sophisticated graphics package that was integrated into a playout system that met all of the criteria—it supports all the formats, it supports all of the different resolutions, it supports all the ingest workloads that those guys need,” he added. “So it had it checked all the boxes on kind of the basic set of competitive features. But it also added in that higher power graphics.”
Scaling Up
The second product Imagine was keenly interested in was multiviewers, specifically Pixel’s Prismon platform, which is designed to scale up to support hundreds of channels. This large-scale type of monitoring platform was high on Imagine’s shopping list, according to Reynolds.
"Imagine has always been in the multiviewer business, but we had a different focus—we were more on the production multiviewer side of things,” Reynolds said. “[Imagine’s] SNP was intended to be a production multiviewer, very low latency, very high quality, but not large scale.”
Integrating Prismon into Imagine’s multiviewer product line gives Imagine the ability to build facility-scale, multiviewers, especially in production facilities, turnaround facilities including satellite and cable operators, or in large scale, playout operations where there's dozens or even hundreds of channels being played out of the same facility, Reynolds said.
“So we now have multiviewer offerings for large scale and for smaller scale, low latency, and that would be in OB vans, production galleries, or control rooms at a sporting venue, where the number of feeds that you're dealing with is 10, 20 or maybe 30.”
Reynolds said Prismon helps Imagine respond to more market demands for integrated solutions. “What we realized was we really need to have a product in our portfolio that lets us create that fully bundled solution, because increasingly, that's what the market wants to buy,” he said. “It's the same thing as with the playout solution, right? The market wants an integrated solution, they don't want to have to build, or have to be their own systems integrator. They want to buy something that is integrated. And so Prismon filled that gap for us.”
The timescales for building new media production facilities has been declining for years, according to Reynolds, another reason for increased interest in integrated solutions.
“The idea of having these multi-year facility builds… that's in the past,” Reynolds said. “And in many cases now, we're looking at time frames that are measured in months between the time somebody acquires rights and they want to be on air. And that's what's really driving the demand for these fully integrated solutions. Customers want to know that it's already been tested, it's already been integrated, and you can deploy it quickly, easily and within a set of budget constraints to get on air.”
The acquisition of Pixel Power was completed at the end of 2025 and Reynolds said not a lot will change in terms of what existing customers should expect, including keeping the product names.
“That's why we bought them, we like the products, we like the differentiation of those products, they fit well within our portfolio, and they give us something new to offer to the customers that want to buy that kind of solution,” Reynolds said.
NAB Show Plans
Imagine’s booth (N1328 in the North Hall of the LVCC) at the NAB Show, April 19-22 in Las Vegas, will reflect this expanded market focus, according to Reynolds. Among the highlights will be the company’s cloud-based XVR playout engine, which was introduced at the 2025 IBC Show.
Gallium StreamMaster will be demonstrated running on COTS and its expanded multiviewer portfolio will be highlighted, including advanced automation features such as intelligent monitoring, automated audio/video issue detection, and “penalty boxing,” which elevates problem signals for immediate operator attention.
"The other thing you're going to see is this kind of fully integrated solution of gateways—the ability to use the SNP as the gateway between the SDI and IP world, and to do format conversion with JPEG access and things like that, directly into ingest,” Reynolds said. “And we'll be using the new XVR engine, which is the Linux-based ingest engine with multiple playout systems. So you'll see StreamMaster, XVR, and Nexio all sitting side by side in a kind of a multiserver environment.”
