The National Association of Broadcasters is praising the FCC and Sen. Mike Lee (R-UT) for opening an investigation into how professional sports rights are currently negotiated with an eye towards leveling the playing field for broadcasters.
In February, FCC Chairman Brandon Carr announced that the FCC’s Media Bureau had issued a Public Notice seeking public comment about the current state of sports TV and in particular, how the increasingly fragmented viewing landscape is impacting how viewers watch sports on TV. Deadline for public comments is March 27.
"Given the nexus between sports programming and the local media marketplace—as well as the FCC’s ongoing work to support local news and reporting—we believe it is important for us to evaluate the sports media landscape and understand how changes have impacted consumers and broadcasters," the bureau stated in its notice.
Article continues belowIn December, NAB launched a campaign “Keep the Game On” to advocate for keeping live professional sports available on free TV and to increase public awareness of how outdated ownership rules impact broadcasters' competitiveness in negotiating with Big Tech over sports rights.
"Games that once aired on local broadcast stations are increasingly gobbled up by Big Tech platforms, hidden behind paywalls that come with steep monthly bills,” said NAB President Curtis LeGeyt. “That is not progress, it is a problem. Broadcasters need the ability to compete and keep sports accessible to everyone."
This week, the association highlighted this recent tweet from Sen. Lee:
The Sports Broadcasting Act was created 65 years ago to ensure that Americans could enjoy professional sports across the nation. I’ve asked @TheJusticeDept and @FTC to determine if this law is still fulfilling its purpose—or being used to squeeze extra cash out of @NFL fans. https://t.co/FQjj4yoTZmMarch 5, 2026
“We’re grateful for Chairman Carr and Sen. Lee providing leadership on this important topic as consumers are increasingly frustrated by the scattering of live sports across multiple streaming platforms,” the NAB wrote in a blog. “Fans want to easily watch their hometown teams and marquee national events on broadcast television, free and accessible to all. As the biggest games in football and basketball have shown, broadcast television continues to bring communities together around the moments that matter most.”
“But outdated government ownership rules make it harder for broadcasters to compete for sports rights and the advertising revenue that supports them,” they added. “In today’s fragmented media marketplace, broadcasters must compete against global streaming companies and Big Tech platforms that face none of the same regulatory restrictions.”
The NAB’s web page for ownership rules is here and its "Keep the Game On" web page is here.
