The NFL’s wild-card playoff round scored hefty viewing numbers for all five games, with Fox leading the weekend with 41 million viewers for the Jan. 11 San Francisco 49ers-Philadelphia Eagles game and Prime Video setting an all-time streaming record for NFL viewing.
Fox also reported 28 million viewers for its coverage of the Jan. 10 Los Angeles Rams-Carolina Panthers game, which peaked at 31 million viewers and was the most-watched Saturday afternoon wild-card playoff game since 2011.
Citing Nielsen’s Big Data + Panel, Amazon’s Prime Vdeo reported that its Jan. 10 coverage of the primetime Green Bay Packers-Chicago Bears game set an all-time NFL streaming record with 31.61 million viewers, shattering the previous record by 4 million, set on Christmas Day with 27.52 million for the Netflix telecast of the Detroit Lions-Minnesota Vikings game.
Packers-Bears saw a 43% year-over-year viewership increase over Prime Video’s 2025 telecast of the Pittsburgh Steelers-Baltimore Ravens wild-card playoff, which was also presented on a Saturday night (Jan. 1, 2025).
The numbers also indicated that the streamer had achieved the concurrent viewers and the highest single-day global viewership ever for Prime Video.
For its part, CBS Sports said the early Sunday AFC Buffalo Bills-Jacksonville Jaguars wild-card game was the most-watched game ever in the early Sunday slot on any network, drawing 32.71 viewers and peaking with 41.15 million at the game's end. That was up 5% from last year.
NBC's Sunday primetime coverage of the New England Patriots beating the Los Angeles Chargers averaged 28.9 million viewers, making it the most-watched Sunday night broadcast of any kind since last February's Super Bowl.
