A+E Global Media Signs New Agreement With Nielsen

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The multiyear deal covers covers audience measurement and media intelligence and includes new services

Nielsen
(Image credit: Nielsen)

NEW YORK—A+E Global Media and Nielsen have announced new, multiyear deal for measurement, media intelligence and analytics.

The deal includes measurement and media intelligence for A+E Global Media linear and digital brands, including A&E, Lifetime, The History Channel, LMN, and other assets.

As part of the agreement, Nielsen will provide A+E Global Media with linear and digital ratings, and information to help develop advertising, programming, and licensing strategies.

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As part of the renewal, A+E Global Media will license new Nielsen services, including Nielsen National Respondent Level Data (NRLD), Nielsen Audience Builder (NAB) and the Data-Driven Linear API (DDL API). This builds on existing services for A+E Global Media, including Nielsen’s Streaming Content Ratings, Streaming Platform Ratings and Ad Intel.

George Winslow
George Winslow

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.