Latest about Audience Measurement
A+E Global Media Signs New Agreement With Nielsen
The multiyear deal covers covers audience measurement and media intelligence and includes new services
CIMM, 4As Study Finds `Confidence Lags Behind Capability’ in Audience Measurement
Industry survey and study highlights a growing demand for standards, transparency and interoperability in media measurement
MRC Raises Concerns About Nielsen National Big Data + Panel Television Service
The group said it had found `unusual changes’ in measurement results and laid out measures Nielsen needed to take in order to maintain accreditation
Nielsen Introduces 200+ New Advanced Audience Segments
The addition of the segments reflects the growing demand for targeting capabilities as the industry shifts towards addressable advertising
CIMM Details Research Plans for 2026 and New Board Appointments
Executives from Disney and OMD have joined the group’s Board
Hybrid, AI Are Guiding the Measurement of TV Viewership
Who is watching what, and what are the best ways to reach them with commercials?
iSpot Taps Julie Van Ullen as President and Chief Revenue Officer
People Former Rakuten Rewards CRO joins audience-measurement firm
Warner Bros. Discovery Signs New Deal with Nielsen
The multi-year measurement and analytics agreement covers all of WBD’s streaming and linear platforms
