Audience Measurement

New partnership enables advertisers to extend social strategies to CTV, seamlessly and at scale

The use of credit and debit card transaction data to Comcast's Outcomes+ platform will help advertisers find new prospects and prove campaign effectiveness

Integrations with Mediaocean, MRI-Simmons and S&P Global Mobility will improve campaign performance and measurement

86% of media planners would move more of their linear TV budgets to CTV if they had show-level targeting and reporting, according to Gracenote

Feature gives advertisers and agencies better insights into media campaign outcomes

It is the first measurement vendor to receive the accreditation the company reported

The partnership marks a significant step in Weigel’s move beyond traditional demographics to towards audience-based buying,

It is the first broadcast sales organization to implement MDE, which dramatically speeds up the delivery of audience data in local markets

The multi-year agreement covers all of its streaming, national and local TV and radio properties