Audience Measurement

New tool lets advertisers combine their customer data with Nielsen’s insights inside secure data clean rooms for more effective ad targeting

In the runup to the fall TV season, the improvements will make its Big Data + Panel currency measurement more accurate, Nielsen said

Combined company expected to generate over $4 billion in revenue and have solutions for companies that generate more than $300 billion in advertising spend

RESEARCH Ampere study finds media time outpaces the share of the day spent on ‘sleep’ or ‘work’

Launch partners include A+E Global Media, Spectrum Reach, Fuse Media, NBCUniversal, Paramount, Warner Bros. Discovery and Xumo

New partnership enables advertisers to extend social strategies to CTV, seamlessly and at scale

The use of credit and debit card transaction data to Comcast's Outcomes+ platform will help advertisers find new prospects and prove campaign effectiveness

Integrations with Mediaocean, MRI-Simmons and S&P Global Mobility will improve campaign performance and measurement

86% of media planners would move more of their linear TV budgets to CTV if they had show-level targeting and reporting, according to Gracenote

Feature gives advertisers and agencies better insights into media campaign outcomes