Latest about Audience Measurement
Nielsen to Acquire DoubleVerify for $2.15 Billion
Combined company expected to generate over $4 billion in revenue and have solutions for companies that generate more than $300 billion in advertising spend
U.S., U.K. Consumers Now Spend 11 Hours a Day Using Media
RESEARCH Ampere study finds media time outpaces the share of the day spent on ‘sleep’ or ‘work’
FreeWheel Debuts TV Series-Level Reporting for CTV Buyers
Launch partners include A+E Global Media, Spectrum Reach, Fuse Media, NBCUniversal, Paramount, Warner Bros. Discovery and Xumo
Smartly, Roku Bring Social Performance Tools to CTV
New partnership enables advertisers to extend social strategies to CTV, seamlessly and at scale
Comcast Advertising Adds Purchasing Data From Affinity Solutions
The use of credit and debit card transaction data to Comcast's Outcomes+ platform will help advertisers find new prospects and prove campaign effectiveness
Nielsen Adds New Audience Data Partnerships
Integrations with Mediaocean, MRI-Simmons and S&P Global Mobility will improve campaign performance and measurement
Study: Data and Measurement Problems Reduce CTV Ad Budgets
86% of media planners would move more of their linear TV budgets to CTV if they had show-level targeting and reporting, according to Gracenote
Nielsen Introduces ‘Predictive Sales Lift’ Tool
Feature gives advertisers and agencies better insights into media campaign outcomes
