Audience Measurement

Feature gives advertisers and agencies better insights into media campaign outcomes

It is the first measurement vendor to receive the accreditation the company reported

The partnership marks a significant step in Weigel’s move beyond traditional demographics to towards audience-based buying,

It is the first broadcast sales organization to implement MDE, which dramatically speeds up the delivery of audience data in local markets

The multi-year agreement covers all of its streaming, national and local TV and radio properties

The deal expands its market intelligence offerings across display and ProAV markets

The multiyear deal covers covers audience measurement and media intelligence and includes new services

Industry survey and study highlights a growing demand for standards, transparency and interoperability in media measurement

The group said it had found `unusual changes’ in measurement results and laid out measures Nielsen needed to take in order to maintain accreditation