Latest about Audience Measurement
Hybrid, AI Are Guiding the Measurement of TV Viewership
Who is watching what, and what are the best ways to reach them with commercials?
iSpot Taps Julie Van Ullen as President and Chief Revenue Officer
People Former Rakuten Rewards CRO joins audience-measurement firm
Warner Bros. Discovery Signs New Deal with Nielsen
The multi-year measurement and analytics agreement covers all of WBD’s streaming and linear platforms
Streaming on Roku Surpasses Broadcast Viewership in the U.S. for Third Consecutive Month
Data from Nielsen shows that streaming on Roku-powered devices accounted for 21.4% of all TV viewing in July, compared to 18.4% for broadcast TV
Spectrum Reach Launches New Tool To Boost Effectiveness of Ad Campaigns
Spectrum’s Audience Reach Optimizer provides advertisers with comprehensive, data-driven insights
Former Fox Sports Ad Exec Dan Donnelly Joins VideoAmp
People Will help company bolster its cross-platform audience measurement efforts
Comscore Appoints Friedman to Top Data, Measurement Job
People Former Scripps executive will serve as chief data and analytics officer and head of measurement
Gray Media Renews Comscore Measurement Deal
Under expanded muitiyear pact, station group will roll out Comscore’s cross-platform measurement system in 2025
