Latest about Audience Measurement
Streaming on Roku Surpasses Broadcast Viewership in the U.S. for Third Consecutive Month
Data from Nielsen shows that streaming on Roku-powered devices accounted for 21.4% of all TV viewing in July, compared to 18.4% for broadcast TV
Spectrum Reach Launches New Tool To Boost Effectiveness of Ad Campaigns
Spectrum’s Audience Reach Optimizer provides advertisers with comprehensive, data-driven insights
Former Fox Sports Ad Exec Dan Donnelly Joins VideoAmp
People Will help company bolster its cross-platform audience measurement efforts
Comscore Appoints Friedman to Top Data, Measurement Job
People Former Scripps executive will serve as chief data and analytics officer and head of measurement
Gray Media Renews Comscore Measurement Deal
Under expanded muitiyear pact, station group will roll out Comscore’s cross-platform measurement system in 2025
U.S. Joint Industry Committee Grants iSpot National TV Currency Certification
The certification followed a rigorous evaluation by the JIC of iSpot's measurement capabilities and methodologies
iSpot Launches Cross-Platform Measurement Offering for TikTok
The solution enables brands to verify the audience overlap and incremental reach TikTok delivers against linear TV
MobileFuse, iSpot.tv Strengthen CTV and Video Measurement Capabilities
Combining iSpot with MobileFuse's CTV offering gives advertisers a clearer view into the incremental reach and impressions over both linear and CTV sources
