Fujinon worked with SGW Integrated Marketing Communications of Montville, N.J., to build a Web site for industry professionals, outside dealers and Fujinon’s internal sales force.
“Potential customers can now easily determine the advantages each lens model offers at a glance,” said Dave Waddell, Fujinon marketing manager. “We’re very pleased with the way that the user-friendly interface simplifies the online experience for them.”
Visitors to the site can access technology information such as “Focus Breathing Compensation” through the Fujinon Technologies link. They can mouse over the video icon at the bottom right corner of each technology for a brief demonstration. Proprietary technologies, including AT2 Aspheric Technology, are highlighted and described so that users can understand the technology that goes into manufacturing each lens.
An added feature accepts broad search inquiries and displays information about current and discontinued products. Its “product quick find” feature is organized by primary and secondary categories as well as by product name. A brand new dealer intranet provides Fujinon dealers with access to news and product announcements before they are announced to the public, plus sales prices for all Fujinon lenses and accessories.
