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Is Gaming an Untapped Market for Broadcasters?

(Image credit: Future)

LONDON—By 2024, it’s estimated half of the global population, or 3.4 billion people, will be gamers.

But, does the gaming industry have the technology to cope with that kind of demand? And what parallels can it draw with the world of media and entertainment?

Those questions will be among the discussion during TVBEurope’s upcoming webinar looking at the hope and hype of gaming in the cloud.

Among the topics set to be discussed by our panel of experts is whether broadcasters can tap into that exponential growth. During lockdown, the amount of people watching others play games has seen a significant increase, and it’s particularly popular with the young who don’t watch traditional TV. Could that be an untapped market for broadcasters who are desperately trying to capture the attention of younger viewers?

Plus, can the gaming industry cope with the increasing bandwidth needed to keep so many viewers happy? And what about latency? Could 5G be a possible option, or will that lead to even further growth?

Other topics likely to be discussed include the use of gaming engines in film and TV productions, Disney+’s "The Mandalorian" being just one example; could gaming companies look to TV platforms for examples of bundling content; and what can the media industry learn from gaming and vice versa?

The panel of experts will include Laurent Depersin, research and innovation home lab director at Interdigital; Olivier Avaro, CEO of gaming company Blacknut; Microsoft’s industry lead for media and technology Stuart Almond; and Amir Ghodrati, director of market insights at AppAnnie.

The free webinar will take place at 3 p.m. BST on Thursday, Sept. 24.