
Jenny Priestley
Jenny has worked in the media throughout her career, joining TVBEurope as editor in 2017. She has also been an entertainment reporter, interviewing everyone from Kylie Minogue to Tom Hanks; as well as spending a number of years working in radio. She continues to appear on radio every week and occasionally pops up on TV.
Latest articles by Jenny Priestley

DPP: Media Companies are Drowning in Data and Don’t Know What to Do With It
By Jenny Priestley published
INSIGHT In its latest report, DPP states that while data is abundant, impact is uneven, suggesting that media companies are "drowning in data but lacking alignment" and need "data coherence"

MXL Moves Into Stable Production Release
By Jenny Priestley published
Work to update MXL's roadmap will continue, said the EBU

Netflix co-CEO: We Can Help Traditional Broadcasters Connect With Audiences
By Jenny Priestley published
Greg Peters said the streamer is "eager" to help broadcasters connect with audiences that they're not currently attracting

Interoperability, Flexibility, Scalability: The Benefits of MXL for the Broadcast Industry
By Jenny Priestley published
During TVBEurope's webinar on unlocking MXL's capabilities, the panel discussed how the technology will help streamline production for broadcasters, streamers and sports organisations

HBO Max Closes in on Complete European Rollout
By Jenny Priestley published
Audiences in Germany, Italy and Austria will be able to subscribe to HBO Max as an add-on to their Prime Video service, after WBD agreed a distribution deal with Amazon

SMPTE, EBU, ETC Publish Report on AI’s Impact on the Media
By Jenny Priestley published
Report includes a technical understanding of both AI and ML, as well as the impact they could have on the media landscape

Haivision’s Broadcast Transformation Report Aims to Provide a ‘Snapshot of Realities Faced by Broadcasters’
By Jenny Priestley published
Report will explore highlight major trends in live video contribution, remote and cloud production, IP workflows, 5G, AI, and other emerging technologies

Rise Awards 2025 Celebrate the Industry’s Best
By Jenny Priestley published
AWARDS Awards recognize women and companies who are standout industry performers, innovators and leaders

All You Need to Know About MXL
By Jenny Priestley published
How the EBU and NABA are working on a vendor-agnostic solution to manage content in an IP production environment

IBC2025 Talking Points: FinOps, Cloud Pragmatism and the Pace of Change
By Jenny Priestley published
WEBINAR During TVBEurope's special webinar on the trends and themes of IBC2025, the panel shared their thoughts on the show and some of the main topics of conversation

Nominations Open for 2025 Best in Market Awards
By Jenny Priestley published
AWARDS All entrants—whether selected as a winner or not—will receive a nominee badge to promote their entry

IBC2025: Focusing on the Future
By Jenny Priestley published
IBC IBC CEO Mike Crimp talks about how the show is driving innovation and collaboration

Evan Shapiro to Offer ‘Clarion Call’ for Media Industry at IBC2025
By Jenny Priestley published
IBC IBC conference speaker promises to share data and insights showing ‘how to not just survive in this new era, but thrive in the new media world order’

One Year Later: Has the Media Industry Learned from the CrowdStrike Outage?
By Tom Butts, Jenny Priestley published
To mark one year since the outage, TV Tech and TVBEurope asked key media figures if they believe the industry has taken sufficient steps to prevent similar disruptions in the future

Following Acquisition by Bending Spoons, Brightcove Sets Out Vision for the Future
By Jenny Priestley published
BUSINESS Company has announced a ‘strategic evolution’ in how it approaches product development, investing in areas such as new AI-powered features developed in-house

Netflix Rolls Out AV1 Film Grain Synthesis Streams for Film Content
By Jenny Priestley published
According to the company, the introduction of the AV1 Film Grain Synthesis has led to significant bit rate reduction, allowing it to deliver high-quality video with less data

ITV Studios, SMPTE, AWS, Vizrt, Deluxe Back Students’ 26-Hour Live Broadcast
By Jenny Priestley published
EDUCATION The project has been put together by the Global Media and Entertainment Talent Manifesto, and aims to give participating students real-world experience, international exposure, and networking opportunities

Eurovision Song Contest 2025 Has Highest Viewing Share in Over 20 Years
By Jenny Priestley published
EVENTS 69th contest, staged in Basel, Switzerland, reached 166 million people across 37 public service media markets, per EBU, 3 million more than in 2024

NEP Deploys TFC Orchestration Platform at Eurovision 2025
By Jenny Priestley published
EVENTS The implementation of the TFC broadcast orchestration platform allows NEP to streamline signal management and reduce rigging, setup time

2025 NAB Show: SkyShowtime’s Monty Sarhan Shares His Euro Vision
By Jenny Priestley published
NAB Show Chief of the Comcast-Paramount Global joint venture discusses lessons learned in streaming subscription content to 22 diverse markets

Hollywood Vet Shakes Up the Norm With AI
By Jenny Priestley published
NAB Show Writer/producer David S. Goyer will use AI platform Incention in his new sci-fi film

Evertz’s Emphasis: Create, Deliver and Capitalize
By Jenny Priestley published
NAB Show NAB Show product releases include FRCX-2000 Real Time Live Frame Rate Conversion

Blue Skies Ahead for Cloud Video Workflows
By Jenny Priestley published
NAB Show Technology finds a range of uses, from production to supply chain to archiving
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