MELBOURNE—The 2026 NFL Melbourne Game on Netflix, pitting the San Francisco 49ers against the Los Angeles Rams, averaged 18.5 million viewers in the U.S. according to Nielsen Big Data Plus Panel ratings.
Viewership peaked at 21.3 million viewers in the U.S. from 9:30 p.m. to 9:45 p.m. ET. That ranks the game among the top three most-streamed Thursday primetime NFL games.
The 49ers-Rams matchup averaged 4.0 million viewers among persons 18–34, the highest non-Christmas streaming delivery for an NFL regular season game, per Nielsen data plus first-party data from Netflix. Netflix now holds the top four highest-rated regular season NFL games among adults 18–34, including Christmas Day games.
Globally, the matchup drew 21.7 million viewers, with fans from more than 200 countries and territories tuning in for the first-ever regular season NFL game played in Australia.
49ers-Rams garnered over 14.5 million engagements across Netflix and NFL social channels.
The game was the most-watched NFL game ever in Australia.
Official attendance for 49ers-Rams was 100,021 at the Melbourne Cricket Ground, ranking as the seventh-most-attended regular-season game in NFL history.
