TiVo has introduced “Agent TiVo,” an AI agent that uses conversational prompts to help users of the Xperi-owned platform discover and engage with TV and streaming content.
Agent TiVo lets viewers interact naturally by voice or text, helping them find content in the way they think and speak, the company said. Instead of relying on traditional keyword searches, viewers can ask questions, refine results through follow-up conversations, receive personalized recommendations and move directly from discovery to action.
“Entertainment choices have expanded dramatically, making content discovery increasingly complex for viewers,” said Kevin Lenhart, general manager of pay TV at Xperi. “Agent TiVo combines conversational AI with TiVo's proven voice, discovery and personalization expertise to deliver an experience built specifically for entertainment. The result is a faster, more personalized experience that helps viewers spend less time searching and more time watching, while giving operators and entertainment platforms a powerful new way to deepen engagement.”
Built specifically for entertainment, Agent TiVo lets viewers search naturally by mood, genre, actor, quote, episode, sports team, source, availability or other criteria. The experience adapts throughout the conversation, helping viewers narrow options, explore alternatives and receive recommendations tailored to their interests and viewing habits.
Agent TiVo combines the power of large language models (LLMs) with TiVo’s voice-recognition technology in a hybrid architecture that intelligently routes queries to the most appropriate models, helping reduce costs and latency. As a result, operators and entertainment platforms can deliver conversational AI experiences without the expense, risk and complexity of an LLM-only approach, while maintaining control over their brands, content experiences and platform evolution.
Other key features include:
- Entertainment expertise: Optimized for entertainment experiences, not general-purpose AI.
- Hybrid architecture: Intelligent model routing helps reduce costs and latency.
- Seamless integration: Extends existing TiVo deployments without major platform changes.
- Brand control: Fully white-labeled to reflect each operator’s brand and content strategy.
- Operational simplicity: Delivers conversational AI without the burden of managing an LLM-only solution.
Agent TiVo reflects Xperi’s ongoing commitment to creating intuitive entertainment experiences that help consumers navigate large, fragmented content ecosystems.
For more information on Agent TiVo, visit the TiVo website.
