LAS VEGAS—At Creative Technology, we deliver mission-critical monitoring and multiviewing solutions for some of the world’s largest live events, from international product launches and corporate meetings to major tech conferences. Our workflows span on-premises compressed and uncompressed IP, OTT and remote production over public internet.
To keep pace with the speed and diversity of these productions, we needed a software platform that was flexible, scalable and capable of delivering high-quality, low-latency multiviewers for every team—on site or remote.
Today, the TAG Realtime Monitoring Platform from TAG Video Systems provides the scalable probing, monitoring and multiviewing backbone for our operators, engineers and directors. It’s helping us to reduce friction, accelerate deployment and gain complete confidence in every signal we manage.
TAG’s zero-friction model gives us the flexibility to scale in any direction, from a single server with dozens of sources to multiple servers handling smaller, dedicated workloads.
The Deployment
We initially deployed TAG to support our remote and virtual operations in the U.S. Since then, we’ve supported productions across Europe, Asia and South America. As the needs of each production can vary significantly, we were able to spin up and down environments without the overhead and limitations of fixed hardware—replacing traditional multiviewers with TAG’s IP-native software platform.
That flexibility made TAG an ideal fit across our use cases: Large-scale corporate, sports and entertainment events; complex workflows with tally, UMD control and data integration; and hybrid setups involving multiple networks and locations.
TAG’s orchestration layer allowed us to scale up quickly. Our network operations center (NOC) team handles layout adjustments and signal routing centrally, while field operators and directors get real-time, tailored views. Whether we’re running TAG on bare metal or in the cloud, the consistency and quality of experience are the same.
We use TAG everywhere we can—on prem or cloud, compressed or uncompressed, we just stand it up and go. It’s that flexible.
What stood out most during implementation was TAG’s simplicity and speed. We had new instances running in minutes—not days—and configuration was intuitive enough that multiple engineers across locations could operate in parallel.
We rely on TAG’s orchestration tools to manage layouts, swap sources, and deliver exact multiviews to various users without duplicate effort. Operators receive only what they need, and directors are seeing camera shading, tally indicators, and graphics timing in real time.
Our team also appreciates the operational independence TAG provides. We’re able to make multiview changes on the fly without touching routers or interrupting the production flow. “It’s not just the layout flexibility,” Sarah Wright, project engineer at Creative Technology said. “It’s the user interface, the orchestration. It’s brilliant.”
Operational Benefits
TAG has become a key part of our live production strategy. We can deploy, configure and reconfigure in minutes—giving us the ability to handle last-minute changes and multiple show formats.
Probing and multiviewing across video, audio and metadata lets us spot issues immediately and take corrective action. Layouts, tallies and source changes are handled remotely by our NOC, giving field teams what they need with zero disruption.
We can also scale up and down as required without having to worry about moving licenses around.
TAG also lets each department—engineering, operations and technical directors—get the view they need, how they need it. This makes us more efficient, responsive and more confident. TAG just works.
We enjoy working with the team at TAG and look forward to continuing our partnership. We’re exploring even deeper integrations with our telemetry and orchestration layers. We also see the potential to add advanced features like smart recording and content matching as our workflows evolve.
At Creative Technology, we’re committed to engineering the best solutions for our clients. TAG helps us do that—with less effort, more flexibility, and total confidence in our signal chain.
More information is available at https://tagvs.com/monitoring/.
