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Synamedia Acquires the Content Discovery Platform Utelly

Synamedia
(Image credit: Synamedia)

LONDON—The video software provider Synamedia has acquired Utelly, a U.K.-based privately-owned content discovery platform provider with products focusing on the entertainment industry. 

Utelly's solution simplifies the complexity of users' content discovery across TV channels, on demand and multiple streaming services, the companies said. 

Its SaaS-based technology is already pre-integrated with the Synamedia Go video platform and will now be embedded in the Go.Aggregate add-on pack to make it easier for viewers to find content across TV and apps on any screen. Utelly's technology achieves this through metadata aggregation, intelligent asset linking, AI and machine learning.

"Every day we hear from customers that metadata aggregation is an obstacle that is negatively impacting viewer engagement,” explained Paul Segre, CEO of Synamedia. “Utelly was ahead of the curve in recognizing this and developing a SaaS solution that enables end users to find content across aggregated TV and video services. Its AI-powered solution eliminates the complexity of combining data from multiple metadata providers and is a great addition to our Synamedia Go streaming platform."

Utelly aggregates data in real-time from multiple metadata providers – pre-integrated with Gracenote, TiVo, IMDB, Netflix and 50 others. By unifying data and using AI to enrich sparse data sets, Utelly provides customers with search and recommendations that enhance viewers' content discovery experiences. The result is an increase in customers' Net Promoter Score (NPS), subscriber retention, and ARPU,  the companies said.

This acquisition strengthens the Synamedia Go offering and underlines a new phase of investment in Synamedia's portfolio of SaaS streaming solutions which also includes Synamedia Clarissa, Synamedia Iris, VIVID Workflow as a Service, and Synamedia OTT ServiceGuard.

"This acquisition is testament to the hard work and ingenuity of our tight knit team of developers who have put Utelly on the map,” said Romain Eude, Utelly founder and CEO. “We look forward to the next step in Utelly's journey as we become part of the Synamedia family and embrace the new opportunities on a global scale."

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.