NBC Sports Taps Comcast Technology Solutions for Production of Olympics
Comcast Sports360 is being used to provide viewers with seamless access to events and key highlights during the Winter Games and the Paralympics
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STAMFORD, CONN. & DENVER, Colo.—NBC Sports has announced that it is using Comcast Technology Solutions (CTS) to provide multiscreen video management and delivery for its production of the Milan Cortina 2026 Olympic and Paralympic Winter Games.
NBC Sports will utilize Comcast Sports360 from Comcast Technology Solutions, which includes CTS’ Cloud Video Platform, to manage on-demand content and metadata, and publish video across devices, sites, and apps for its production of the 2026 Winter Olympics and Paralympics.
CTS is helping NBC Sports route the excitement in Italy back to viewers watching coverage of the Games in the United States, through engaging fan experiences, including Olympic video highlights and comprehensive event coverage.
“The Milan Cortina Winter Olympics will be one of the most expansive productions in our history, with viewers expecting seamless access to every event and key moment across the screens of their choice,” said Darryl Jefferson, senior vice president of engineering and technology, NBC Sports and Olympics. “Comcast Sports360 from Comcast Technology Solutions enables us to deliver the speed, quality, and reliability that Olympic coverage demands, supporting seamless, multi-format delivery across a wide range of platforms.”
Comcast Technology Solutions has worked with NBC Sports for more than a decade, assisting its production efforts at previous Olympics and other major international sports events.
“We are proud to provide NBC Sports with the back-end video management capabilities needed to support their massive viewing audience, supported by Comcast Sports360 to enhance fan engagement with precision and efficiency at scale,” said Bart Spriester, senior vice president and general manager of streaming, broadcast, and advertising for Comcast Technology Solutions.
For additional information about Comcast Technology Solutions, visit: www.comcasttechnologysolutions.com.
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Click here for more on NBCUniversal’s Milan Cortina 2026 programming.
TV Tech’s overall coverage of NBC Sports' overall tech plans for the 2026 Winter Games can be found here, here and here.
George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.

