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Firstlight Media Working With Google Cloud Tools to Improve OTT Deployments

Firstlight Media
(Image credit: Firstlight Media)

LAS VEGAS—Firstlight Media has announced that it is using a suite of Google Cloud products to offer new, cloud-native monetization, personalization, and content delivery capabilities – most notably Free Ad-Supported Television (FAST) – for OTT platforms.

“There are tremendous opportunities for the OTT industry within the massive library of Google Cloud tools,” said Juan Martin, CTO and co-founder of Firstlight Media. “Working in concert with Google Cloud and other cloud-native partners, we’re consolidating the best media tools that Google Cloud has to offer to drive user engagement and monetization in OTT streaming”

As part of its expanding relationship with Google Cloud, Firstlight Media’s research and development team in three major areas: making it easier to bring FAST services to Google Cloud; use Google Cloud data and business intelligence tools to drive real-time OTT data and recommendations; and use Google Cloud’s Media CDN to support the high-quality, low latency video delivery demanded by consumers.

Designed to accelerate the industry’s shift to cloud-native platforms, the collaboration with Google Cloud tools encompasses multiple areas of work that directly align with Firstlight Media’s Video Pipeline, Video CMS, and User Experience core product areas. 

These include: 

  • Enabling video stitching for virtual, ad-supported channels, using manifest manipulation for server side ad insertion and Google Ad Manager; 
  • Using BigQuery, Looker, Spanner and other Google Cloud data tools to support a real-time data pipeline and working with Google AI to pilot a media-specific recommendation engine that drives personalization and engagement; and
  • Using select technical access to Google Cloud’s high performance Media CDN to perform in-market tests to improve VOD performance and develop new live capabilities, including low latency streaming.

“Google Cloud is committed to collaborating with customers and partners to help them build cloud solutions that advance their efficiency, performance, and scalability practices,” said Anil Jain, managing director, media & entertainment industry solutions. “We’re pleased to work alongside partners such as Firstlight Media to develop these solutions and help customers across the entire OTT industry move forward in their cloud journeys.”

Firstlight Media’s OTT platform is designed to build and run scalable applications in the cloud using cloud-native technologies, including containers, microservices, a service mesh, APIs, and immutable infrastructure. 

Arha Media & Broadcasting Private Limited’s aha 2.0 in India, PLDT’s Smart in the Philippines and others are using the Firstlight Media platform to deliver services with the flexibility and the agility of the cloud. 

Firstlight Media has a suite at the Encore Las Vegas during 2022 NAB Show through April 27. 

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.