Latest about Trends
SMPTE, EBU, ETC Publish Report on AI’s Impact on the Media
Report includes a technical understanding of both AI and ML, as well as the impact they could have on the media landscape
Half of All U.S. Consumers Say Social Media Is Their Primary Way to Learn About Brands
New Horowitz survey highlights the growing importance of social media and the shoppable media ecosystem in ways that are worrying for traditional TV advertising
Football Shifts TV Viewing Towards Ad Supported Services
In Q3, streaming comprised the majority of ad supported TV viewing (46.4%), followed by cable (27.2%) and broadcast (26.4%), per Nielsen.
Nielsen: NFL Thanksgiving Games Score Big Audiences
Ratings Ratings firm says CBS’s Cowboys-Chiefs game was the most-watched regular season game in league history
Broadcasters See More Potential in Programmatic Advertising
‘Broadcasters and streaming providers are under growing pressure to bridge the gap between linear and digital operations’
Increasingly Software-Centric Switchers Occupy Hybrid Space
Moving to IP and the cloud is just the first step
2026 Local TV Ad Forecasts Offer Growth and Uncertainties
Advertising Political spending will spike next year, but stations will struggle to reverse a longstanding shift away from local TV
NBA: More Than 60 Million Watched Games in First Month, Best in 15 Years
Data is a very positive sign for the league as it begins an 11-year, $76 billion media-rights deals with NBCU, ESPN and Prime Video
