Trends

In Q4 2025, streaming comprised the majority of ad supported TV (45.6%), followed by broadcast (29.6%) and cable (24.8%), Nielsen said

WEBINAR Second of two webinars on MXL explores the evolution, efficiencies and cost savings of software-defined production

NEP Australia’s new OB runs live production on a software platform onsite, connected to NEP’s production hubs in Melbourne, Sydney and Auckland

In contrast the main reason for cancelling pay TV services is to reduce costs and save money, according to Parks Associates

The new research commissioned by the NAB found that local broadcasting supports 2.46 million jobs nationwide

While Prime Video recently set a streaming record, broadcast still delivers the largest NFL audiences, TVB reports

RESEARCH Ad-supported streaming grew across major platforms between Q4 2024 and Q3 2025, despite a drop in usage on Prime Video

The joint offering combines Big Blue Marble’s Cloud Video Kit and Cloud DRM with HISPlayer’s advanced XR playback technology

RESEARCH Streaming platforms drive modest growth in content spend, widening the gap with traditional broadcasters as shifting dynamics reshape the market, according to Ampere Research