Latest about Trends
Study: Global M&E Industry Revenue to Hit $3.5 Trillion by 2029
AI will help connected TV ad revenues rise to $51 billion in 2029, equal to 45% of traditional broadcast TV advertising, PwC projects
Netflix Breaks Into Top 3 Media Distributors for the First Time
Nielsen ranks YouTube as No. 1 media distributor share of TV viewing, followed by Disney, Netflix and NBCUniversal
Survey Shows Sports Fans Paying $88 Per Month on Streaming
SPORTS New research reveals majority of sports viewers face challenges watching streamed sports
Netflix Beats Revenue, Profit Expectations
Q2 revenue was up 16% YoY as net income spiked by 46% and the company raised its revenue and profit forecasts for the rest of 2025
Vizrt Introduces Managed Services to Enable Customers to Focus on Storytelling
Managed Services provides dedicated assistance, operational proficiency and associated tech
Study: TV Ads Are Top Influencer of Older Adults Buying Retirement Homes
Research 80% of baby boomers and Gen Xers are reached by TV ads; 94% took some action
NBCU Reports ‘Highest Sales Volume in History’ for 2025-26 Upfronts
Despite economic jitters, it secured record-setting commitments from advertisers for the Milan-Cortina Winter Olympics, Super Bowl and the FIFA World Cup; it also reported records sales during its Digital Upfront
OPB Survey: Majority of U.S. Voters Oppose Eliminating Federal Funding for Public Media
As the Senate prepares to vote on canceling $1.1 billion in funding, 53% opposed the cuts and 44% approved
