Latest about Trends
Netflix and iHeartMedia Announce Exclusive Video Podcast Partnership
Deal highlights growing interest in video podcasting by major streaming and media companies
How Sports Streaming Platforms Are Powering the Next Era of Fan Engagement
INSIGHT The next frontier for streaming is not just how content is delivered, but how it’s monetized and secured
LG Ad Solutions Expands Local CTV Data Coverage
Partnerships with CCR Media and AdImpact provide one of the most comprehensive local CTV data sets in the market, delivering deeper insights across all 210 U.S. markets
SMPTE, EBU, ETC Publish Report on AI’s Impact on the Media
Report includes a technical understanding of both AI and ML, as well as the impact they could have on the media landscape
Half of All U.S. Consumers Say Social Media Is Their Primary Way to Learn About Brands
New Horowitz survey highlights the growing importance of social media and the shoppable media ecosystem in ways that are worrying for traditional TV advertising
Football Shifts TV Viewing Towards Ad Supported Services
In Q3, streaming comprised the majority of ad supported TV viewing (46.4%), followed by cable (27.2%) and broadcast (26.4%), per Nielsen.
Nielsen: NFL Thanksgiving Games Score Big Audiences
Ratings Ratings firm says CBS’s Cowboys-Chiefs game was the most-watched regular season game in league history
Broadcasters See More Potential in Programmatic Advertising
‘Broadcasters and streaming providers are under growing pressure to bridge the gap between linear and digital operations’
