FIFA World Cup 2026 has officially become YouTube's most-viewed FIFA World Cup in history, pushing lifetime views for videos related to the current and past FIFA World Cups past 200 billion views, the streamer reported.
Overall, more than 1.7 billion unique viewers globally watched World Cup-related videos on YouTube during the FIFA World Cup 2026, including over 550 million that watched on their televisions.
Official YouTube broadcasts of the FIFA World Cup 2026 final match between Spain and Argentina on July 19 drew over 21 million average minute audience (AMA) across more than 40 markets. Together, they reached a peak of over 27 million concurrent viewers on YouTube.
The data was released in a blog post by Angela Courtin
Vice president of sports and entertainment marketing on YouTube and Justin Connolly, vice president, global head of media and sports, YouTube.
They also reported that FIFA’s official YouTube channel amassed over 4 billion views and added over 7.5 million new subscribers between June 11-July 19. The channel now has over 34 million global subscribers.
The YouTube executives also noted that the tournament also redefined what it means to be a soccer (or fútbol) fan, with a global roster of creators with a combined 350 million YouTube videos related to the FIFA World Cup uploaded by its creator roster accumulated over 2.5 billion views globally.
YouTube also hosted the first YouTube FIFA Creator Cup exhibition match on July 12, live from Central Park, New York. Led by team captains IShowSpeed and Celine Dept, the official live streams for the event drew over 10 million live views globally, including broadcasts from FIFA’s official channel, participating creators and official broadcasters, the blog said.
