Trends

Parks also projects that total TV and video subs in the U.S. will grow from 719 million in 2025 to 765 million by 2030

Live Sports drove broadcast to its best share of TV since last November, while simultaneously fueling double-digit growth for streamers like Peacock and Paramount+

Deal highlights growing interest in video podcasting by major streaming and media companies

Partnerships with CCR Media and AdImpact provide one of the most comprehensive local CTV data sets in the market, delivering deeper insights across all 210 U.S. markets

Report includes a technical understanding of both AI and ML, as well as the impact they could have on the media landscape

New Horowitz survey highlights the growing importance of social media and the shoppable media ecosystem in ways that are worrying for traditional TV advertising

In Q3, streaming comprised the majority of ad supported TV viewing (46.4%), followed by cable (27.2%) and broadcast (26.4%), per Nielsen.

Ratings Ratings firm says CBS’s Cowboys-Chiefs game was the most-watched regular season game in league history

‘Broadcasters and streaming providers are under growing pressure to bridge the gap between linear and digital operations’