Latest about Trends
Study: 38% of U.S. Internet Homes Subscribe to a Sports-Specific Streaming Service
That is up from just 4% in 2019, according to Parks Associates
World Series Game 7 Delivers 27.3 Million Viewers
The 11-inning cliffhanger between the Dodgers and Blue Jays peaked at 33.1 million, according to Fox and Nielsen
Kansas City Is NFL’s Top TV Market
SPORTS A number of U.S. TV markets without professional sports teams actually have more viewers than ones that do
Streaming Subscriptions Reach 91% of U.S. Internet Households
Research Traditional pay TV is now in only 41% of these homes, according Parks Associates
Study: `More Critical Than Ever' for Brands to Focus on Hispanics
The non-Hispanic White population “will decline from 55% of the total U.S. population in 2026 to 52% in 2031, a new study from Claritas forecasts
TV Ad Impressions for Football Spiked in Q3
Television’s top draw grew became even more important as NFL TV ad impressions grew 12% and college football jumped 16% in Q3 2025 compared to Q3 2024
Viamedia Rebrands as Viamedia.ai
The rebranding comes as it unveils an AI-powered ad tech platform
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