Latest about Trends
TVB: Linear TV Still King
RESEARCH TV, viewed on a television screen, has the highest reach and time spent of all media platforms studied, according to the advertising association
32.6 Million Americans Watched Trump's 2026 State of the Union Address
About 2 million of those were younger viewers aged 18 to 34
Survey: 88% of Sports Execs Bullish on Industry’s Prospects
Optimism among executives was coupled by growing interest in sports, particularly among younger viewers, according to a new survey
Opinion: Enough Is Enough—Broadcasters Don’t Own the Airwaves
OPINION CTA says broadcasters don't deserve any 'special favors' when it comes to ownership
The Rise of Infrastructure as Code in Live Production: Are You Ready?
INSIGHT Software-defined infrastructure lets teams work faster and more consistently
2026 HPA Tech Retreat Explores Latest Media Production Tools/Technologies
EVENTS AI, NextGen TV, health care and a special ‘good-bye’ all part of 2026 gathering
Opinion: Will Sony Exit the TV Business Following TCL Deal?
OPINION It's hard for some Japanese companies to admit when they've lost
VAB: NFL Audiences Continue to Grow; Games on Broadcast TV Remain Most-Watched
Out-of-home viewership contributes double-digit lifts in total audience, especially among 18-34 demo, according to a new study
