Latest about Trends
NBA: More Than 60 Million Watched Games in First Month, Best in 15 Years
Data is a very positive sign for the league as it begins an 11-year, $76 billion media-rights deals with NBCU, ESPN and Prime Video
Popularity of Online Short-Form Content Moving Beyond Social Media
RESEARCH Publishers need to get on the bandwagon, researcher says
Study: 38% of U.S. Internet Homes Subscribe to a Sports-Specific Streaming Service
That is up from just 4% in 2019, according to Parks Associates
World Series Game 7 Delivers 27.3 Million Viewers
The 11-inning cliffhanger between the Dodgers and Blue Jays peaked at 33.1 million, according to Fox and Nielsen
Kansas City Is NFL’s Top TV Market
SPORTS A number of U.S. TV markets without professional sports teams actually have more viewers than ones that do
Streaming Subscriptions Reach 91% of U.S. Internet Households
Research Traditional pay TV is now in only 41% of these homes, according Parks Associates
Survey: Consumers Rank AI as a Major Influence on Their Shopping Decisions
New IAB study explores how advertisers and marketers need to adapt to the growing influence AI is on the retail and ecommerce market
Study: `More Critical Than Ever' for Brands to Focus on Hispanics
The non-Hispanic White population “will decline from 55% of the total U.S. population in 2026 to 52% in 2031, a new study from Claritas forecasts
