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Study: Broadcast Remains the Most Powerful Platform for Reaching NFL Audiences
While Prime Video recently set a streaming record, broadcast still delivers the largest NFL audiences, TVB reports
Netflix Drives Global Growth in Ad-Supported Streaming
RESEARCH Ad-supported streaming grew across major platforms between Q4 2024 and Q3 2025, despite a drop in usage on Prime Video
Big Blue Marble Partners With HISPlayer For Immersive XR
The joint offering combines Big Blue Marble’s Cloud Video Kit and Cloud DRM with HISPlayer’s advanced XR playback technology
Global Investment in Media Content to Hit $255B in 2026
RESEARCH Streaming platforms drive modest growth in content spend, widening the gap with traditional broadcasters as shifting dynamics reshape the market, according to Ampere Research
2026 Will Be The Year Content Owners Will Take Control Of Their Distribution Strategy
INSIGHT Content owners are no longer forced to cede control of their brand or audience to a limited number of distribution partners.
NextGen TV at CES 2026: Pearl TV Focuses on Low-Cost 'Vanilla’ Converter Boxes
NEXTGEN TV Broadcasters seek to mimic the success of the previous DTV converter box program to bring more affordable access to ATSC 3.0
Layered Video Coding and Physical Layer Pipes: Engineering the Optimal Match for Next-Generation Broadcast Architecture
ANALYSIS Broadcasters have a unique opportunity to satisfy consumers’ desire for the highest possible visual quality while continuing to uphold the public service mission of universal accessibility
New AES Technical Document Focuses on Dialogue Intelligibility
AUDIO “Increased reliance on captions has become apparent and indicates a problem"
