Latest about Trends
Parks: Social Video Now Accounts for 20% of TV Viewing
Viewers watch more social video weekly than pay TV and broadcast according to Parks Associates
Streaming Heats Up in July, Accounts For Nearly Half of All TV Viewing
As streaming grew to 47.3% of TV viewing, broadcast accounted for only 18.4% and cable just 22.2% according to Nielsen's The Gauge
The K-Content Streaming Boom and Bust
While global demand for Korean content is spiking, a new study finds that TV commissions by global streamers for new Korean content fell by 43% between H1 2023 and H1 2025
BIA Revises U.S. Local Ad Outlook Downward Amid ‘Increased Pressure’
BUSINESS Revised outlook, with and without political advertising, is a 1.5% decrease from the firm’s March 2025 forecast
Sennheiser to Showcase 80 Years of Pro Audio Tech at 2025 IBC Show
IBC SHOW Company will host demo of SoundBase Pro Audio app
News Content Boost Viewing of LG Channels
The CTV manufacturer reported double digital increases in viewing after adding more news apps and streams to the platform
Forecast: Amazon Prime Video Advertising to Hit $806 Million in 2025
S&P Global Market Intelligence Kagan estimates that subscribers to Amazon Prime will hit 128 million by year's end and that nearly 75% of those access Prime Video content
Study: Time Spent Streaming VOD, Linear TV Declined in North America This Year
In the first half, average linear TV playtime in North America was 41 minutes a day, down 21% from a year earlier, according to a new NPAW report on streaming
