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MXL: Aligning Broadcast Production With Software
By Tom Butts published
WEBINAR Second of two webinars on MXL explores the evolution, efficiencies and cost savings of software-defined production

NEP Introduces Software-First OB Unit for Live Broadcast Production
By TV Technology Staff published
NEP Australia’s new OB runs live production on a software platform onsite, connected to NEP’s production hubs in Melbourne, Sydney and Auckland

Study: Top Reason for Cancelling Streaming Service Is Programming
By George Winslow published
In contrast the main reason for cancelling pay TV services is to reduce costs and save money, according to Parks Associates

NAB: Free Local Broadcasting Powers $1.19 Trillion in U.S. Economic Activity
By George Winslow published
The new research commissioned by the NAB found that local broadcasting supports 2.46 million jobs nationwide

Study: Broadcast Remains the Most Powerful Platform for Reaching NFL Audiences
By George Winslow published
While Prime Video recently set a streaming record, broadcast still delivers the largest NFL audiences, TVB reports

Netflix Drives Global Growth in Ad-Supported Streaming
By TV Technology Staff published
RESEARCH Ad-supported streaming grew across major platforms between Q4 2024 and Q3 2025, despite a drop in usage on Prime Video

Big Blue Marble Partners With HISPlayer For Immersive XR
By TV Technology Staff published
The joint offering combines Big Blue Marble’s Cloud Video Kit and Cloud DRM with HISPlayer’s advanced XR playback technology

Global Investment in Media Content to Hit $255B in 2026
By TV Technology Staff published
RESEARCH Streaming platforms drive modest growth in content spend, widening the gap with traditional broadcasters as shifting dynamics reshape the market, according to Ampere Research
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