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Local TV Has Lost More than Half of Its Media Spending Market Share Since 2017
Local TV accounted for only 6% of total media spending through June 2025, down from 13% in 2017, according to Guideline
Study: More Viewers Start Their TV Viewing with a SVOD Service Than Live TV
Less than one third of viewers start watching TV with a live TV service; 40% begin with an SVOD service like Netflix
IBC2025: Dynamic HDR Gains Traction
The Advanced HDR by Technicolor initiative is pushing for a more dynamic, frame-by-frame conversion process powered by machine learning and real-time analytics at the market
Nielsen: Hispanic Consumers ‘Leading the Way’ in Consuming Streaming Content
Demo spends much more time with streaming services than the general population, according to a new study
S&P: Pay-TV Subscriptions Decline for Ninth Straight Year
RESEARCH No sign of relief for industry that saw subscriber loss of 7.1% in 2024
Synamedia to Showcase AI Innovation at IBC2025
It will show new AI-powered solutions that are designed to redefine video networking, advertising, service operations and the user experience
NFL Debut on YouTube Draws 17.3 Million
Average minute audience in the U.S. was 16.2 million and 1.1 million internationally
Streaming on Roku Surpasses Broadcast Viewership in the U.S. for Third Consecutive Month
Data from Nielsen shows that streaming on Roku-powered devices accounted for 21.4% of all TV viewing in July, compared to 18.4% for broadcast TV
