Michael Balderston
Latest articles by Michael Balderston

Tegna Expanding Ad Measurement, Fact-Checking and Sports Offerings
By Michael Balderston last updated
Announcements came as part of Tegna’s NewFronts presentation

NEP The Netherlands Buys Stoneroos Tech Firm
By Michael Balderston published
Stoneroos works on interactive TV apps and content discovery services

Video Call Center Re-Ups With FS1’s ‘The Herd With Colin Cowherd’
By Michael Balderston published
VCC’s Caller Cloud will continue to produce remotes for daily talk show

Prime Focus Technologies Opens Hybrid-Cloud Media Center in U.K.
By Michael Balderston published
Using PFT’s CLEAR platform, center will manage media processing, centralized content operations for Channel 4

U.S. Projected to Lose 16M Pay-TV Subscribers by 2026
By Michael Balderston published
Global pay-TV additions of the same period will be a net of 15 million

Hub: Consumers Use 6 Sources for TV Viewing Needs
By Michael Balderston published
Up one from last year and nearly twice as high as 2019

Public Cloud to Top $500B in Revenues by 2023, a 50% Rise
By Michael Balderston last updated
Cloud investments have been spurred by the pandemic

Report: New TV Viewing Habits Likely to Remain Even Post-Pandemic
By Michael Balderston last updated
Consumers expect to maintain or increase viewing time across live TV, SVOD and AVOD streaming

NFL’s ‘Thursday Night Football’ Heading to Amazon Prime Video in 2022
By Michael Balderston published
Streamer gets its exclusive rights a year early

TSG, Vislink Support ATSC 3.0 Upgrade for Alabama Public TV
By Michael Balderston published
Will update 30 locations to support ATSC 3.0 transmission

Verizon Media Sold to Apollo for $5B
By Michael Balderston published
Verizon Media consists of Yahoo, AOL and ad tech and media platform businesses

Locast Launches in Tennessee’s Tri-Cities Market
By Michael Balderston published
Covers Bristol, Johnson City and Kingsport in Tennessee, as well as bordering areas in Virginia and Kentucky

NABLF Announces 2021 Celebration of Service to America Finalists
By Michael Balderston last updated
More than 3,500 hours of airtime was donated by finalists in 2020

Hulu + Live TV Adds Nine ViacomCBS Channels
By Michael Balderston published
Comedy Central, BET, Nickelodeon and Paramount Network now available on Hulu service

Roku Removes YouTube TV for New Customers, Keeps for Existing Subscribers
By Michael Balderston last updated
Roku claimed Google made demands regarding user data and search manipulation, which Google denied

NewTek Debuts 3Play 3P2 Replay System
By Michael Balderston published
A native IP and SDI replay system able to deliver content in 4K

Production Companies, Unions Extend COVID Production Protocols to June 30
By Michael Balderston published
Progress is being made against the virus in Los Angeles

Gray TV Divests Stations to Allen Media for $380M
By Michael Balderston published
The stations, owned by Quincy Media, serve seven markets

Mo-Sys Integrates Sony Venice Cam With VP Pro Software
By Michael Balderston published
Virtual production software added to help monitor shots

Vizio, Verizon Partner on Advanced TV Advertising
By Michael Balderston published
Will collaborate on cross-platform and connected TV advertising solutions

Imagine Communications Updates SNP, Magellan SDNO Platforms
By Michael Balderston published
New functionality designed to boost IP workflows

ANA Initiates Probe on Programmatic Media Buying
By Michael Balderston published
Cites programmatic media issues like transparency, broken accountability and complexity
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