Michael Balderston
Latest articles by Michael Balderston

Netflix Adds 4M Subscriptions in Q1 2021, Short of Expectations
By Michael Balderston published
Streamer fell about 2 million short of its initial Q1 2021 forecast

Apple Debuts New Apple TV 4K
By Michael Balderston published
Features high frame rate HDR and new color balance technology

Panasonic Updates Kairos Live Production Platform
By Michael Balderston published
Kairos Core 1000 adds increased processing power and new video production capabilities

DoubleVerify Puts End to ‘OctoBot’ CTV Scam
By Michael Balderston published
Had been going on for 18 months and connected several large fraud schemes

Grass Valley Enables Remote Production for EA Esports Events
By Michael Balderston published
GV AMPP cloud-based platform delivered end-to-end workflow for competitive gaming events

Bitmovin Raises $25M to Expand Streaming Tech
By Michael Balderston published
Bitmovin supports streaming efforts for Sling, fuboTV, Discovery+ and more

FCC Calls for Comments on Commercial Loudness Rules
By Michael Balderston published
Asking about effectiveness of CALM Act rules

Report: 8K TVs to Be in 72M Homes by 2025
By Michael Balderston published
Strategy Analytics expects the hi-res TVs to dominate sales for TVs 70 inches and larger

Byron Allen Launches Local Now Ad-Supported Streaming Service
By Michael Balderston published
Curates local news and premium content using artificial intelligence

Bitcentral FUEL Powers Dynamic Ad Insertion for Cowles Broadcasting
By Michael Balderston published
Bitcentral has added ad trigger insertion support to FUEL

WFMJ Taps Pixel Power for Graphics Rebrand
By Michael Balderston published
StreamMaster PRIME system designed to easily replace on-air graphics

Nielsen Says No to TV Ratings Audit
By Michael Balderston published
Nielsen asserts that it is regularly examined by the Media Rating Council

HBO Max Nets Most Subscribers in Q1 2021, Per Kantar
By Michael Balderston published
Paramount+ earns 11.8% share of new subscribers as it enters the market

SMI: TV Ad Spending Up 13% from March 2020
By Michael Balderston published
Nearing pre-pandemic ad spending levels

OTT Overtakes Linear TV on Global Stage, MiQ Reports
By Michael Balderston last updated
Practically all MiQ tracked households had an OTT service as of November 2020

Xytech Taps Stefan Nied to Head Up ScheduALL
By Michael Balderston published
Nied previously worked at ScheduALL prior to Xytech’s acquisition

Amazon Prime Hits 200M Subscribers
By Michael Balderston published
Amazon Prime has added 50 million subscribers in the last year

CPB Approves $175M COVID Relief Distribution Plan
By Michael Balderston published
Funds comes from the American Rescue Plan Act

TV Networks Seek Independent Audit of Nielsen Ratings During COVID
By Michael Balderston published
Networks believe Nielsen’s ratings are “undercooked”

VUit Debuts ACCDN Confidential College Sport Channel
By Michael Balderston published
Will show highlights and athlete spotlights from Atlantic Coast Conference

VidOvation Makes Deal to Rep CyanView Products in U.S.
By Michael Balderston published
VidOvation and CyanView products work to simplify remote camera control for live multicamera productions

Smith: Broadcasters ‘Most Trusted Local Source’ on COVID Info
By Michael Balderston published
NAB President and CEO gave testimony before Senate hearing on communicating vaccine information

Tokyo Olympics Still in Danger of Cancellation
By Michael Balderston published
Comments from Japanese official sow doubt three months ahead of Opening Ceremony
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