Netflix co-CEO: We Can Help Traditional Broadcasters Connect With Audiences
Greg Peters said the streamer is "eager" to help broadcasters connect with audiences that they're not currently attracting
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Netflix co-CEO Greg Peters has suggested the streamer could host content from traditional broadcasters as the way audiences watch continues to evolve.
In an interview with The Telegraph, Peters suggested Netflix could help broadcasters “make sure that content gets to as big an audience as possible”.
“Our job is to think about that not only from the BBC’s perspective, but a lot of broadcasters,” he added. “How can we help them connect with audiences that otherwise they’re not really connecting with? We’re eager to do that.”
Last year, Netflix agreed a deal with French broadcaster TF1 to carry both its linear and on-demand content from this summer.
Speaking at the time, Peters described the deal as playing to Netflix’s “strengths of giving audiences the best entertainment alongside the best discovery experience”.
In January, the BBC confirmed a strategic partnership with YouTube, which will see it create and distribute content for the video platform.
[This article originally appeared in our sister publication TVBEurope.]
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George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.

