Netflix co-CEO: We Can Help Traditional Broadcasters Connect With Audiences
Greg Peters said the streamer is "eager" to help broadcasters connect with audiences that they're not currently attracting
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Netflix co-CEO Greg Peters has suggested the streamer could host content from traditional broadcasters as the way audiences watch continues to evolve.
In an interview with The Telegraph, Peters suggested Netflix could help broadcasters “make sure that content gets to as big an audience as possible”.
“Our job is to think about that not only from the BBC’s perspective, but a lot of broadcasters,” he added. “How can we help them connect with audiences that otherwise they’re not really connecting with? We’re eager to do that.”
Last year, Netflix agreed a deal with French broadcaster TF1 to carry both its linear and on-demand content from this summer.
Speaking at the time, Peters described the deal as playing to Netflix’s “strengths of giving audiences the best entertainment alongside the best discovery experience”.
In January, the BBC confirmed a strategic partnership with YouTube, which will see it create and distribute content for the video platform.
[This article originally appeared in our sister publication TVBEurope.]
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Jenny has worked in the media throughout her career, joining TVBEurope as editor in 2017. She has also been an entertainment reporter, interviewing everyone from Kylie Minogue to Tom Hanks; as well as spending a number of years working in radio. She continues to appear on radio every week and occasionally pops up on TV.

