BIA: Political Spending Lifts 2026 Local Ad Market to $186.1 Billion
For 2027, it projects total local ad revenue of $186.5 billion, essentially flat versus 2026 despite a massive reduction in political spending
Product News
Creating Big Audio With Lawo mc² Consoles
User Report Unit’s flexibility helps capture the sound of major live sporting events
How Sennheiser Helped Me Capture the True Sound of ‘Bluey’
User Report Why Dan Brumm, voice of ‘Uncle Stripe,’ relies on company’s MKH 416
Banana Ball TV Hits a Home Run With Calrec
User Reports Company’s audio network ramps up TV coverage of Banana Ball Championship League national tour
SSL System T Helps AT&T Stadium Prep for 9 FIFA World Cup Matches
User Report Solution helps Dallas Cowboys’ in-house audio production tech link up with FIFA’s broadcast infrastructure
People
Scripps Revamps Local Media Regional Leadership Structure
As part of the changes, 27 executive positions are being eliminated
Dalet Promotes Brian Doheny to CEO
People President and chief revenue officer takes helm of media software provider
Hearst Television Promotes John Robertson To SVP, Strategy & Distribution
He will expand his duties to encompass strategic partnerships in distribution and technology
Rise Academy Invites Industry to Join ‘Race 4 The Future’ Charity Run at IBC
IBC Much-loved annual 4 km charity run/walk supports development of the next generation of media and technology talent
Production
Ross Video Debuts New Live Production Technology at IBC2026
The company will be showing a host of new products and software updates across its live production portfolio during the show
Avid, Google Extend Strategic Partnership, Showcase Collaboration At IBC2026
The collaboration includes a browser-based Media Composer
Calrec to Unveil Type RT Compact Console at IBC2026
IBC Type RT combines the best of Calrec’s Argo and Type R platforms
Atomos Debuts New HDR Monitors at IBC2026
IBC SHOW Shinobi 7 II, 7-inch 2,800-nit HDR monitor and Shogun AV-19M Hybrid IP & Video Monitor will be demoed at company’s stand
Grass Valley Launches AVORA at IBC2026
New standalone all-in-one live production solution provides production teams everything they need to create, produce and deliver live content
Infrastructure
TV Skyline Becomes The World’s First Ultrix FR30 Customer
The high-capacity, hyperconverged routing and signal-processing platform is being launched at IBC2026
More from TV Tech
CAMB.AI Unveils Multilingual Broadcasting AI Agent at IBC2026
The new streaming dashboard and SDK powered by NVIDIA brings real-time multilingual broadcasting into live production workflows
FCC Nominee Thumann Severs to Testify in Senate Sept. 17
Appearance before Senate Commerce Committee will move her one step closer to confirmation and a 3-1 Republican majority at the agency
Nagravision, MediaTek Demo Expand Relationship To Protect Premium Content At IBC2026
The Nagravision secure element will be included in all future MediaTek T V SoCs
