Pinterest Makes a Major Push into CTV Advertising
The launch of tvScientific by Pinterest is the first major outcome of the visual search and discovery platform’s acquisition of tvScientific
Featured
The Multiviewer: Once a Wall of Screens, Now an Operations Intelligence Tool
OPINION The expanding scope of modern operations has forced the multiviewer to evolve
Sports on TV: The Public Already Paid; Why Are Fans Paying Again?
OPINION Sports have long held a unique place in American life; they are not merely entertainment
Product News
MATC Elevates Production Training With Vinten Versine 360 Heads
User Reports Enhanced camera support improves precision and reliability for students learning in a live broadcast studio setting
Frezzi’s PocketLight LED Kit for DJI Osmo Pocket 3: the Perfect Match
User Report Lightweight, portable kit helped influencer lighten her load while covering CES
Signiant Scales OUTtv’s Global LGBTQ+ Storytelling
USER REPORT Signiant Scales OUTtv’s Global LGBTQ+ Storytelling
Canon Supplies NBC Sports With 98% Of Lenses Used for Super Bowl LX Coverage
Canon Professional Services was also present at the game for its 30th to lend a helping hand
People
G&D and VuWall Strengthen International Sales Team
Mirko Aubel appointed EVP Sales EMEA & APAC; Eric Hénique named Chief Revenue Officer
Diversified Appoints Tyler Affolter Chief Revenue Officer
In the new post, Affolter will lead Diversified’s global commercial organization
SBE Elevates Fred Willard to SBE Fellow
The Fellow honor is given to members who have made significant contributions to the broadcast engineering field or the SBE
Heidi Steffen to Become President of TitanTV
She will assume the post on May 11, 2026; the company recently announced the retirement of president Mick Rinehart
Production
WNBA to Stream All Preseason Games for Free
In addition, Ion will broadcast four preseason games
NFL To FCC: Ending Antitrust Exemption Would Mean “Higher Costs and Confusion”
League called its current media distribution policy “good for our fans” and “for local broadcasters”
NBCU’s Universal Production Services to Launch Solar, Off-Grid Trailer Fleet
It is working with Hollywood Trucks Technologies to deploy the Ecoluxe brand trailers across its studio operations
XR Extreme Reach Expands Celebrity Payments To Support Ai Performers In Advertising
The platform addresses the growing use of AI characters in advertising in ways that comply with the SAG-AFTRA Commercials Contract
Chyron Announces PRIME Translate
Leveraging NVIDIA technology, the platform is designed to transform one production into multiple localized revenue streams
Infrastructure
AWS Demos AI Tools to Deliver Vertical Video
AWS Elemental Inference service is one example of how its technologies help companies rapidly embrace new consumer habits
More from TV Tech
DoubleVerify Earns MRC Accreditation for TikTok Video Viewability Reporting
It is the first measurement vendor to receive the accreditation the company reported
WNBA to Stream All Preseason Games for Free
In addition, Ion will broadcast four preseason games
The NAB Show Gets in Your Bloodstream
NAB SHOW Broadcast quality is no longer a set of specifications, but rather a mindset
NFL To FCC: Ending Antitrust Exemption Would Mean “Higher Costs and Confusion”
League called its current media distribution policy “good for our fans” and “for local broadcasters”
