ATSC3.0

At a June interop in California, Gaian successfully tested its AI and ML-based monetization platform.

Sinclair tech arm responds to cable operator’s criticism of ATSC 3.0.

The project aims to enable dynamic advertising on connected TVs and other devices.

Demonstrations will highlight how Next Gen TV can help the public safety community.

Cable lobbyists say lack of MVPD standards could delay transition “by years.”

Next Gen TV promises to revolutionize the broadcast industry all over again.

Said unique character of service requires that regulatory approach.

Hybrid platform would help “cellularize” free over-the-air broadcast transmission.

TV sets still reign supreme as main source of news and entertainment.

A look at how ATSC 3.0 can boost advertising capabilities for broadcasters.

The company seeks to drive continued innovation with the Next Gen TV standard.

Allowing broadcasters to better compete in a rapidly changing technology landscape.

Test was a combination of 5G and ATSC 3.0 technologies.

Main differences lie in transport mechanisms.

Transmission of 4K UHD HDR to downtown Cleveland succeeded despite multipath challenges.

Compliance testing, branding and more all part of launch process.

Adam Goldberg chairs the S36 Specialists Group on 3.0 security and participates in several others.

The new venture offers broadcasters a path to Next Gen TV sans a massive capital investment.