Parks Associates

Study finds that 61% of U.S. internet households use the TV as their main streaming device; Roku remains the most popular OS

Parks also projects that total TV and video subs in the U.S. will grow from 719 million in 2025 to 765 million by 2030

That is up from just 4% in 2019, according to Parks Associates

Research Traditional pay TV is now in only 41% of these homes, according Parks Associates

Nearly 9 in 10 (89%) of these homes also subscribe to at least one streaming service, with 59% choosing the cheaper ad-supported option, Parks Associates reported

Viewers watch more social video weekly than pay TV and broadcast according to Parks Associates

D2C sports service viewers are the heaviest spenders on streaming video services shelling out an average of $111 per month on all streaming subscriptions according to Parks Associates

SPORTS New research reveals majority of sports viewers face challenges watching streamed sports

82% of viewers see streaming ads through a combination of free streaming services, ad-based tiers of subscription streaming services, and vMVPD services that feature ads as part of their live/linear bundles of channels.

56 million (46%) say they’ve ‘cut the cord’ while 12% identify as ‘cord nevers’