Latest about Parks Associates
Study: 45% of U.S. Internet Households Now Watch FAST Services
Nearly 9 in 10 (89%) of these homes also subscribe to at least one streaming service, with 59% choosing the cheaper ad-supported option, Parks Associates reported
Parks: Social Video Now Accounts for 20% of TV Viewing
Viewers watch more social video weekly than pay TV and broadcast according to Parks Associates
Study: 33% of US Internet Households Subscribe to a Direct-to-Consumer Sports Streaming Service
D2C sports service viewers are the heaviest spenders on streaming video services shelling out an average of $111 per month on all streaming subscriptions according to Parks Associates
Survey Shows Sports Fans Paying $88 Per Month on Streaming
SPORTS New research reveals majority of sports viewers face challenges watching streamed sports
Parks: U.S. Ad-Supported SVOD Subscriptions to Top 278M by 2029
82% of viewers see streaming ads through a combination of free streaming services, ad-based tiers of subscription streaming services, and vMVPD services that feature ads as part of their live/linear bundles of channels.
Parks: Nearly Half of all U.S. Internet Households are Now ‘Cord-Cutters’
56 million (46%) say they’ve ‘cut the cord’ while 12% identify as ‘cord nevers’
Prime Video Remains Top U.S. Streamer for Third Consecutive Year
Parks Associates list of Top 10 streamers shows little change from 2023
Study: 3 Tech Giants Dominate Streaming Platform Market
65% of U.S. internet households use either Roku, Samsung, or Amazon as their primary CTV platform, Parks reports
