Parks Associates
Latest about Parks Associates

Parks: Netflix Remains OTT King as New Services Make Inroads
By Michael Balderston published
Disney+, HBO Max and Apple TV+ have asserted themselves as top OTT services

Parks Associates: Mobile Garners Biggest Share of Viewing Time Among Gen Z
By Michael Balderston published
While TV is still the overall preferred method, younger generations could lead to a shift

Number of OTT Services Double Since 2014, Parks Associates Finds
By Michael Balderston published
There are almost 300 OTT services available in the U.S.

Parks: Online Video Consumption Nearly Doubled Since 2017
By Michael Balderston published
Viewers watch nearly seven hours per week of online video

Smart TVs Reside in More Than Half of U.S. Broadband Homes
By Michael Balderston published
Smart TVs are the primary streaming device in a third of houses

Disney+ Adopted by 25% of U.S. Broadband Homes Since Launch, Report Finds
By Michael Balderston published
Apple TV+, which launched around the same time, is at 10%

OTT Subs in 76% of Broadband Homes, Says Parks Associates
By Phil Kurz published
Popularity of OTT services have climbed amid COVID-19 stay-at-home orders

TV Antennas Used by 25% of Homes in 2019, Per Parks Associates
By Michael Balderston published
Half of TV antenna users do not subscribe to pay-TV services
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