Parks Associates

Parks Associates is predicting traditional pay TV subs will fall to only 53 million by 2024

As the pay TV bundle declines in popularity, the broadband/mobile bundle is filling the gap, Parks Associates reports, but consumers are paying a higher price

Parks Associates reports that Amazon Prime Video is already in 47% of broadband homes

Subscribers interested in new features as part of their pay-TV subscriptions

Many pay-TV customers plan to switch to vMVPD in the next 12 months

The Parks Associates report finds 2020 has shaped up to be unlike any other year in streaming

Disney+, HBO Max and Apple TV+ have asserted themselves as top OTT services

While TV is still the overall preferred method, younger generations could lead to a shift

There are almost 300 OTT services available in the U.S.

Viewers watch nearly seven hours per week of online video