Parks Associates

Latest about Parks Associates

null

Disney+ Adopted by 25% of U.S. Broadband Homes Since Launch, Report Finds

By Michael Balderston published

Apple TV+, which launched around the same time, is at 10%

Insights
null

OTT Subs in 76% of Broadband Homes, Says Parks Associates

By Phil Kurz published

Popularity of OTT services have climbed amid COVID-19 stay-at-home orders

Streaming
null

TV Antennas Used by 25% of Homes in 2019, Per Parks Associates

By Michael Balderston published

Half of TV antenna users do not subscribe to pay-TV services

Insights
null

Report: 60% of Homes Find Broadband More Important Than Pay-TV

By Michael Balderston published

Sentiments regarding broadband may only increase during coronavirus pandemic, says Parks Associates

Insights
null

OTT Platforms Get Boost from Awards, Says Parks Associates

By Michael Balderston published

Award-winning, original programming makes it harder for consumers to drop services

Streaming
null

Report: Antenna Only Homes Increase to 15 Percent

By Michael Balderston published

Analysis
null

Report: Household Spending on Streaming Held Flat for Three Years

By Michael Balderston published

Parks Associates’ research puts average spending at $8/month since 2016.

Streaming
null

OTT Subscribers Return to Living Room, Says Parks Associates

By Phil Kurz published

The researcher has detected a shift away from mobile and PCs to connected TVs.

Streaming
null

Consumer Spending on Traditional Pay-TV Drops 10% from 2016-18

By Phil Kurz published

Parks Associates report finds only internet video entertainment is holding its own.

Insights
null

Broadband Mobile Services Key to Prevent Cord Cutting, Says Parks Associates

By Michael Balderston published

As mobile viewing rises, subscribers are more likely to leave traditional services if needs aren’t met.

Business
1 2 3 4 5 6 7 8 9 Archives