Latest about Parks Associates
Parks: Online Video Consumption Nearly Doubled Since 2017
Viewers watch nearly seven hours per week of online video
Smart TVs Reside in More Than Half of U.S. Broadband Homes
Smart TVs are the primary streaming device in a third of houses
Disney+ Adopted by 25% of U.S. Broadband Homes Since Launch, Report Finds
Apple TV+, which launched around the same time, is at 10%
OTT Subs in 76% of Broadband Homes, Says Parks Associates
Popularity of OTT services have climbed amid COVID-19 stay-at-home orders
TV Antennas Used by 25% of Homes in 2019, Per Parks Associates
Half of TV antenna users do not subscribe to pay-TV services
Report: 60% of Homes Find Broadband More Important Than Pay-TV
Sentiments regarding broadband may only increase during coronavirus pandemic, says Parks Associates
OTT Platforms Get Boost from Awards, Says Parks Associates
Award-winning, original programming makes it harder for consumers to drop services
Report: U.S. OTT Competition Intense, Providers Look Beyond Borders For Revenue Growth
Parks Associates report finds seven in 10 U.S. broadband households subscribe to OTT.
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